Dolce & Gabbana, the renowned Italian fashion house, has expanded its fragrance portfolio with the introduction of Devotion for Men. This new eau de parfum is part of the brand's growing Devotion family and features a cinematic campaign that celebrates the brand's deep connection to Sicily. Directed by Academy Award-winning filmmaker Giuseppe Tornatore, the advertisement showcases the romantic allure of the scent through an evocative narrative set against the vibrant backdrop of the island. The film stars Italian actor Michele Morrone and British television host Maya Jama, capturing moments of chance encounters and fleeting romance. The fragrance, crafted by perfumer Olivier Cresp, combines notes of lemon, coffee, and patchouli, along with woody and spicy elements, creating a unique olfactory experience. Available now in stores and online, the 100ml bottle retails for $148.
The launch of Devotion for Men marks another milestone in Dolce & Gabbana's commitment to celebrating its Italian heritage. The brand's latest fragrance release is accompanied by a visually striking campaign that pays homage to the cultural richness of Sicily. The film, directed by Giuseppe Tornatore, masterfully weaves together elements of romance and tradition. Set in the bustling streets of Sicily, the story unfolds as Morrone and Jama meet by chance, sharing a brief but memorable moment before being separated by a parade of policemen. The scene then shifts to a corridor where Jama disappears into a crowd of women dressed identically, symbolizing the overwhelming feeling of devotion. This powerful imagery reflects the essence of the fragrance, which aims to evoke deep emotional connections.
The creative team behind the campaign includes some of Italy's most celebrated talents. Giuseppe Tornatore, known for his critically acclaimed work like Cinema Paradiso, brings his signature style to the project, blending drama and nostalgia. The film's narrative explores themes of love and destiny, drawing inspiration from Sicilian culture. Meanwhile, photographer Mark Seliger captures still images that complement the film's aesthetic, featuring the iconic bottle alongside Morrone and Jama. Seliger's work adds a layer of visual storytelling, enhancing the overall impact of the campaign. Through this collaboration, Dolce & Gabbana not only promotes its new fragrance but also celebrates the artistic legacy of its homeland.
The arrival of Devotion for Men aligns with Dolce & Gabbana's broader efforts to honor its roots while pushing boundaries in fashion and beauty. The brand's recent exhibition in Paris further underscores its dedication to preserving and showcasing Italian artistry. With the addition of this new scent, the Devotion family continues to grow, offering a range of products that reflect the maison's commitment to quality and innovation. The fragrance's distinctive blend of aromas, combined with the compelling narrative of the campaign, positions Devotion for Men as a standout addition to the brand's offerings. As consumers explore the rich layers of this new scent, they are invited to experience a piece of Sicilian charm and the timeless elegance of Dolce & Gabbana.
