After more than three decades at the helm, Rod Alberts has left an indelible mark on one of North America’s most prestigious automotive exhibitions. His tenure saw the transformation from a media-centric event to a vibrant consumer experience that showcases cutting-edge technology and innovation.

Alberts' leadership has been pivotal in evolving the Detroit Auto Show into a platform where attendees can immerse themselves in interactive experiences. Today, visitors can explore advanced vehicle technologies through engaging activities such as ride-and-drive events on indoor tracks and Racing Day, which highlights the Grand Prix. These innovations have redefined how consumers engage with automotive brands, making the show a hub for both education and entertainment. Alberts emphasizes the importance of anticipating future trends, particularly in the realms of artificial intelligence and social media, to ensure the show remains relevant and exciting.

As the industry continues to evolve, so too must the Detroit Auto Show. Alberts is confident that under new leadership, the event will continue to adapt and thrive. The incoming co-executive director, Sam Klemet, represents a fresh perspective that aligns with the needs of modern consumers. This transition symbolizes not just a change in management but also a commitment to embracing the next generation of automotive enthusiasts. By fostering creativity and innovation, the Detroit Auto Show will remain a cornerstone of the industry, inspiring both current and future car buyers with its dynamic offerings.

The history of the Detroit Auto Show dates back over a century, starting as a modest exhibition featuring steam-powered vehicles. Over time, it grew into a global phenomenon, attracting media and manufacturers from around the world. With each passing year, the show has adapted to changing technologies and consumer preferences, ensuring its enduring relevance. As we look to the future, the Detroit Auto Show stands as a testament to resilience and forward-thinking, ready to embrace the challenges and opportunities that lie ahead.