The automotive industry is gearing up for an exhilarating return to tradition as the Detroit Auto Show reclaims its place in January. This highly anticipated event, held at Huntington Place, will showcase over 20 leading auto brands and offer visitors a chance to experience four interactive track experiences. After taking place in the fall for several years, the show has returned to its roots, providing a platform for enthusiasts to explore the latest innovations in the automotive world.

A highlight of this year's exhibition is the opportunity for attendees to engage directly with cutting-edge vehicles. Participants can try out various models on indoor tracks, including Ford’s Bronco Built Wild Track, which introduces two new challenges: Rock Crawl and Tilt Ridge. Additionally, the popular Jeep Camp Jeep experience returns, allowing visitors to immerse themselves in off-road adventures. Electric vehicle enthusiasts can also test drive EVs from BMW, Cadillac, Chevrolet, GMC, and Rivian on the Powering Michigan EV Experience track. Industry professionals emphasize the importance of these hands-on experiences, enabling customers to connect with their future vehicles in a tangible way.

This year marks the introduction of Racing Day, presented by the Detroit Grand Prix, featuring appearances by notable IndyCar drivers like two-time defending Indy 500 champion Josef Newgarden. The event schedule includes special days dedicated to media, charity, industry professionals, and future leaders, ensuring a diverse and engaging experience for all attendees. Tickets are reasonably priced, offering flexible options for families and individuals alike, making it accessible to a wide audience.

The revival of the Detroit Auto Show in January not only celebrates the rich history of the automotive industry but also showcases its innovative spirit and commitment to public engagement. By bringing together manufacturers, enthusiasts, and the community, the event fosters a collaborative environment that drives progress and inspires new possibilities in transportation technology. It underscores the industry's dedication to advancing sustainable and exciting mobility solutions for the future.