New York is witnessing a unique dining experience as Delta Air Lines introduces a new offering for its first-class passengers. Gone are the days of fancy in-flight meals; instead, fast food takes center stage. This "first-of-its-kind partnership" between Delta and Shake Shack is set to revolutionize the way first-class travelers enjoy their flights.
Why Shake Shack?
In recent years, the aviation industry has witnessed a resurgence in on-board food and beverage options. Customers are back in the skies, and airlines are vying to provide the best dining experiences. Delta's decision to partner with Shake Shack is a testament to this trend. A Delta spokesperson revealed that the cheeseburgers will be cooked on the ground following Shake Shack's strict specifications and reheated onboard in an oven. This ensures that passengers get the authentic Shake Shack experience while in the air.Customers can customize their burgers by adding toppings like pickles and lettuce, along with the famous ShackSauce, which will be served on the side. While Shake Shack's crinkle cut fries won't be available on board, passengers will be treated to potato chips, a small Caesar salad, and a chocolate brownie that resembles the flavors of Shack Attack, one of the brand's dessert offerings.The Appeal of the Cheeseburger
A delicious cheeseburger is an iconic comfort food that has a universal appeal. As Stephanie Laster, the managing director of onboard service for Delta, mentioned in a press release, burgers are one of the top ordered menu items. By partnering with Shake Shack, Delta is elevating this offering and providing first-class passengers with a taste of something familiar and comforting.Over the past few years, Delta has served a generic cheeseburger in first class, which has received mostly positive reviews online. This partnership with Shake Shack takes it a step further, offering a more premium and authentic burger experience.Expanding the Relationship with Danny Meyer
The partnership between Delta and Shake Shack also marks an expansion of the airline's relationship with celebrated chef Danny Meyer. Meyer founded Shake Shack in 2004 and also operates Union Square Hospitality Group, which has previously made other menu items for Delta. This collaboration allows Delta to tap into Meyer's culinary expertise and offer a diverse range of dining options to its passengers.In the 1990s, United Airlines made headlines by serving McDonald's Happy Meals in first class. Now, Delta is following suit with its partnership with Shake Shack, showing that fast food can be a viable option for in-flight dining.This partnership between Delta and Shake Shack is not just about serving food; it's about creating a memorable travel experience. By combining the convenience of fast food with the comfort of first-class travel, Delta is setting a new standard in on-board dining.