Noochies! officially launches on Amazon

Jun 25, 2024 at 12:00 PM

Unleashing the Future of Pet Nutrition: Noochies! Launches on Amazon

In a groundbreaking move, CULT Food Science Corp. has announced the successful launch of its innovative cultivated pet food and treat brand, Noochies!, on the e-commerce giant Amazon.com. This strategic move represents a significant milestone in the company's mission to revolutionize the pet food industry through the use of sustainable, cellular-cultivated, and nutrient-rich products.

Revolutionizing Pet Nutrition with Sustainable Solutions

Tapping into the Booming Pet E-commerce Market

The launch of Noochies! on Amazon.com is a strategic move that capitalizes on the growing dominance of the e-commerce platform in the pet industry. According to research from Bloomberg Intelligence, Amazon held a remarkable 34% of the pet e-commerce market share in 2022, second only to Chewy. By leveraging Amazon's extensive reach and influence, Noochies! aims to rapidly expand its direct-to-consumer sales and solidify its position as a leading player in the sustainable pet food market.

Harnessing the Power of Influencer Marketing

In addition to its presence on Amazon, Noochies! plans to leverage the platform's affiliate program to boost its influencer marketing initiatives. By collaborating with influential figures in the pet industry, the brand hopes to amplify its message and drive increased awareness and adoption of its innovative products among pet owners.

Expanding Reach through Strategic Partnerships

The launch of Noochies! on Amazon is the result of a strategic partnership between CULT's subsidiary, Further Foods, and Valet Seller. This collaboration will enable Noochies! to achieve accelerated and accretive listings on other e-commerce marketplaces, further expanding the brand's reach and accessibility to pet owners across the United States.

Pioneering Cellular-Cultivated Pet Treats

Noochies! products available on Amazon include the brand's freeze-dried dog snacks and cat snacks, both of which are formulated with patent-pending ingredients Bmmune and Bflora. These innovative ingredients offer pets high levels of nutrients and protein without the use of factory farming, providing a sustainable and nutritious alternative to traditional pet treats.

Driving Positive Change in the Pet Food Industry

The launch of Noochies! on Amazon represents a significant step forward in CULT's mission to revolutionize the pet food industry. By offering pet owners a sustainable and nutrient-rich option, the brand is poised to disrupt the status quo and pave the way for a more ethical and environmentally-conscious future in pet nutrition.

Unlocking Growth and Consumer Education

According to Mitchell Scott, the Chief Executive Officer of CULT, the availability of Noochies! on Amazon in the United States is a crucial milestone for the brand's growth and consumer education. The strategic planning behind the Amazon affiliate program will be a key aspect of how Noochies! scales and expands its reach in the coming quarters, further solidifying its position as a leader in the sustainable pet food market.