Former NASCAR Hall of Famer, Dale Earnhardt Jr., continues to invest significant effort into promoting short-track racing. His most recent venture involves bolstering the burgeoning CARS Tour. In 2023, Earnhardt joined an ownership group that acquired the CARS Tour. Collaborating with FloRacing, he is now spearheading a major promotional push for The Throwback Classic at Hickory Motor Speedway in North Carolina on August 2. This event boasts a historic total prize pool exceeding $200,000, marking a milestone in pavement late model racing.

This summer's Throwback Classic aims to redefine the landscape of grassroots motorsport by significantly increasing financial incentives for competitors. With winnings reaching up to $50,000 for the Late Model Stock race and $30,000 for the Pro Late Model category, Earnhardt hopes to attract more drivers and teams to this growing circuit. By aligning with FloRacing, which has successfully amplified interest in dirt racing through events like High Limit, Earnhardt envisions a similar impact on paved tracks. He expressed surprise and admiration when approached by FloRacing about their ambitious plans for one extraordinary race.

Earnhardt's commitment to nurturing short-track racing extends beyond mere competition. It reflects his vision for ensuring the sustainability of this vital segment within the broader NASCAR ecosystem. Recognizing its importance not only to fans but also to industry stakeholders such as team owners and broadcasters, he advocates for greater recognition of the CARS Tour across all levels of professional racing.

The collaboration between Earnhardt and FloRacing exemplifies how strategic partnerships can revolutionize niche sports sectors. Through elevated prize money and increased visibility, they aim to draw attention from both enthusiasts and key figures within the motorsport community. As the CARS Tour continues to expand under Earnhardt's leadership, it promises to play an increasingly crucial role in shaping the future trajectory of NASCAR itself.