Imran Azhar, CEO of AzCorp, emphasizes the perfect alignment of this partnership with their mission to champion authentic regional storytelling. By merging local expertise with Custom Nuts' mastery of hybrid anime and Baboon's world-class writing, they are set to create groundbreaking content for South Asian and MENA audiences. This collaboration is not just about creating animations; it's about giving a voice to the region's diverse cultures.
As part of this initiative, Custom Nuts has opened a new office in Karachi with AZCorp Entertainment. This Pakistan outpost serves as a creative hub, leveraging local talent to ensure cultural authenticity while developing compelling content for regional and international markets. The team is working diligently on a slate of animated projects inspired by epic tales and iconic characters from MENA and South Asia. These stories, deeply rooted in regional heritage, are being reimagined through a contemporary lens to captivate both local and global audiences.
The establishment of the new office in Karachi is a significant step forward. It allows for a closer connection with the local talent pool and enables the creation of content that truly reflects the essence of South Asian and MENA cultures. The team is excited to tap into the creativity and passion of the local artists and bring their unique perspectives to the forefront.
Work is progressing well on the animated projects, with the first wave of content set to be launched in early 2025 at top global industry markets like Kidscreen, Annecy/MIFA and MIPCOM. These markets provide an excellent platform for showcasing the talent and creativity of the partnership.
Custom Nuts and Baboon have always been inspired by the rich, diverse cultures of South Asia and the MENA region, where anime enjoys a dedicated following. Together with AzCorp, they are taking the region's unique, beloved stories and reimagining them to reach a global audience. This slapstick comedy concept is a perfect example of how they are blending local flavors with global appeal.
Emily Kaye, Baboon's Head of Development, emphasizes the importance of kids seeing themselves in the cartoons they watch. This partnership is a step towards achieving that goal. CEO Mike de Seve (Madagascar, Angry Birds) also believes that this alliance will be a game changer, opening up new opportunities for the region's storytelling.