Cupra has made a significant move in the world of electric racing by announcing its debut in Formula E. This partnership with Kiro Race Co marks a new chapter in the brand's racing history.

Cupra's Electric Racing Ascent with Kiro

Partnership and Team Formation

Cupra's entry into Formula E is a strategic move that combines its technical expertise with the prowess of Kiro Race Co. The new Cupra Kiro team, led by Dan Ticktum and David Beckmann, is set to make waves in the highly competitive e-racing arena. Dan Ticktum, hailing from London, UK, and born in 1999, brings a wealth of racing experience. David Beckmann, from Iserlohn, Germany, and born in 2000, is a rising star in the racing world. Their combined skills and determination make them a formidable duo. During the official Formula E tests in Madrid on November 9, both drivers demonstrated their speed. Beckmann particularly stood out, achieving one of the fastest laps with an impressive 1m27.755s, showcasing their potential on the track.

Season Kickoff and Vehicle Details

The highly anticipated season of Cupra in Formula E kicks off in Brazil on December 7 and will continue throughout 2025. The new team will leverage the resources of the Volkswagen Group by using the Porsche 99X Electric WCG3. This state-of-the-art vehicle is set to give the Cupra Kiro team a competitive edge. The specially designed car livery for the race in Brazil adds a touch of uniqueness to the team's appearance.

Racing DNA and Future Goals

According to Xavi Serra, global head of racing at Cupra, "Joining Kiro Race Co is the logical next step for Cupra. By combining our technical know-how with the team, we are fully prepared to compete at the highest level." This commitment to Formula E stems from Cupra's racing DNA and its ability to use the platform as a development ground for future electric road cars. Alex Hui, team principal of Cupra Kiro, emphasized the significance of the collaboration, stating, "Our collaboration is a significant moment in our journey as a team, and Cupra's own performance-driven attitude perfectly complements our own goal of one day racing into history in Formula E." The team is eager to showcase their capabilities in the upcoming São Paulo E-Prix, which will be their first race together as Cupra Kira.