The 2025 Repco Supercars Championship is set to witness a significant collaboration with the renowned Australian beverage company, Coopers Brewery. The two entities have rekindled their partnership, designating Coopers as the official provider of beer, cider, and non-alcoholic beer for the championship. This renewed alliance will span from 2025 through 2027, promising fans an array of premium beverages and engaging experiences at events across Australia and New Zealand.
Coopers Brewery has once again secured exclusive pouring rights at most Supercars events, offering spectators a diverse selection of its offerings, including newly designed products such as Coopers Dry 3.5, Coopers Light, and Original Pale Ale. Fans attending 11 out of the 13 championship rounds can anticipate enjoying these beverages in both public and corporate hospitality areas. Additionally, the sponsorship includes extensive on-site activations and prominent branding through digital and physical signage at the events.
This partnership marks the return of a longstanding relationship between Supercars and Coopers. Previously holding the official beer title from 2012 to 2021, Coopers is excited to resume its role as the exclusive beer supplier for this iconic motorsport series. Michael Shearer, General Manager of Coopers Brewery, expressed enthusiasm about rejoining Supercars. He highlighted the brand's long-standing association with the sport and emphasized how well this national sponsorship aligns with Coopers' popular mid-strength range of beers.
Jamie Black, General Manager of Commercial at Supercars, welcomed Coopers back to the championship family. He noted that Coopers is a beloved brand among fans and that their partnership would bring unique and special elements to the events. Both parties are looking forward to three years of exciting activations and initiatives that will enhance the overall experience for attendees.
The re-established partnership promises to enrich the Supercars Championship experience by bringing back fan-favorite activities and introducing new ones. With Coopers' commitment to providing quality beverages and engaging experiences, fans can expect memorable moments at each event. This collaboration underscores the mutual respect and shared vision between Supercars and Coopers, setting the stage for a thrilling future in Australian motorsport.