A groundbreaking collaboration has emerged in Omaha to address the growing issue of hunger. The Food Bank for the Heartland and Cubby’s Convenience Store have joined forces for a year-long initiative aimed at alleviating food insecurity. Through this program, shoppers are encouraged to contribute by rounding their purchases up to the nearest dollar at checkout. This simple act transforms everyday shopping into an opportunity to support local families in need.

The funds collected from this campaign will be distributed directly to partner food banks across the region. According to Stephanie Sullivan, the assistant director of marketing and communications at the Food Bank for the Heartland, the impact of such efforts cannot be overstated. She highlighted that one in eight individuals and one in five children currently face food insecurity in the heartland. This alarming statistic underscores the urgency of community-driven solutions to meet the rising demand for assistance.

As the pandemic continues to influence economic conditions, the Food Bank for the Heartland reports serving four times as many households compared to pre-pandemic levels. Such a significant increase calls for innovative strategies like this round-up campaign to ensure no one goes hungry. By fostering partnerships between businesses and communities, this initiative exemplifies how collective action can create meaningful change. Together, we can build a future where everyone has access to the resources they need to thrive.