The inaugural 12-team College Football Playoff culminated in a thrilling championship match that captivated millions of viewers. ESPN, the broadcasting network for the event, reported that the national title game between Ohio State and Notre Dame attracted an impressive average of 22.1 million viewers. Despite this being the most-watched game of the expanded playoff system, it saw a slight dip from last year’s championship audience, which averaged 25.05 million. The timing of the championship, held shortly after President Donald Trump's inauguration, may have influenced the viewer numbers. Nevertheless, the game remained the most-watched non-NFL sporting event since the previous year’s championship.

The success of the College Football Playoff extended beyond just the final game. The quarterfinals and semifinals also drew significant attention, with the Rose Bowl setting records as the most-watched non-NFL sporting event, attracting 21.1 million viewers. The Cotton Bowl and Orange Bowl further bolstered the playoff's ratings, with the former becoming the most-watched Cotton Bowl ever and the latter ranking as the second-most watched Orange Bowl in two decades. This set the stage for a highly anticipated championship match between two iconic programs. Ohio State's victory over Notre Dame was not only a testament to their on-field performance but also highlighted the intense competition that made the playoff such a ratings bonanza.

The expansion of the College Football Playoff into a 12-team format has ushered in a new era for the sport, though questions remain about future adjustments. While some early-round games faced lower viewership due to conflicts with NFL broadcasts, ESPN and the CFP are committed to addressing scheduling challenges. The playoff's ability to generate substantial TV ratings despite these obstacles underscores its enduring popularity and the excitement it brings to college football fans. As the sport looks toward potential changes, the success of this year's playoff serves as a strong foundation for continued growth and innovation.