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Coles, Australia's renowned supermarket chain, has taken a significant step this holiday season by launching its annual Christmas Appeal in support of SecondBite. This appeal aims to address food insecurity and provide much-needed meals to those in need across the country. With a range of initiatives and partnerships, Coles is making a substantial impact on the lives of Australians during the festive period and beyond.

Join Coles in Feeding Aussies with SecondBite

Donation Cards - A Simple Act with a Big Impact

From today until Christmas Eve, customers have the opportunity to get behind SecondBite through the purchase of a $2 donation card at any Coles supermarket. Each $2 card sold enables SecondBite to provide the equivalent of up to ten meals to charity partners. This simple act of kindness allows customers to directly contribute to feeding those who are struggling. It's a way for the community to come together and make a difference in the lives of others.Moreover, the convenience of purchasing these donation cards in-store makes it accessible for everyone. Whether it's a quick stop during grocery shopping or a deliberate effort to support a good cause, customers can easily make a donation and help alleviate food insecurity.

Limited-Edition Products - A Delicious Way to Give Back

Customers can also show their support for SecondBite by purchasing a limited-edition Remedy Pavlova or Merry Cherry Kombucha. With 20 cents from each 330ml bottle of the 'Festive Batch' sold in store or on Coles Online going to SecondBite, these products offer a delicious way to contribute to the cause. The popularity of these limited-edition items not only raises funds but also spreads awareness about SecondBite and the importance of addressing food waste.It's a win-win situation where customers can enjoy a tasty treat while knowing that their purchase is making a positive impact. The collaboration between Coles and these brands highlights the power of corporate social responsibility and how it can drive positive change.

Water and Brewing Partnerships - Reducing Food Waste

DASH Water will donate 20 cents to the Coles SecondBite Christmas Appeal for every DASH Sparkling Water four-pack sold at Coles from Wednesday 27 November to Tuesday 24 December 2024. This partnership not only raises funds but also promotes sustainability by using wonky fruit that would otherwise go to waste.Local Brewing Co. also plays a crucial role by using Coles Brand bread that would otherwise end up in landfill. With 40 cents from every four-pack of their Surplus Citrus Hazy Pale sold at Vintage Cellars or First Choice Liquor Market going to the cause, these brewing partnerships are helping to reduce food waste and provide meals to those in need.It's inspiring to see how these partnerships are coming together to create a more sustainable and inclusive Christmas season.

SecondBite's Mission and Impact

SecondBite was founded nearly 20 years ago with the mission to address food insecurity by rescuing quality, nutritious food and giving it to people in need for free. Today, their essential services reach more than 1,000 local community partners across Australia, playing a vital role in feeding those who need it most.The work of SecondBite is truly remarkable, as they are able to make a significant difference in the lives of individuals and families facing food insecurity. Their efforts have a ripple effect, not only providing immediate relief but also helping to build stronger communities.

Encouraging Customer Support

Coles chief commercial and sustainability officer Anna Croft encourages customers to get behind this year's SecondBite Christmas Appeal. With Coles having been a proud partner of SecondBite for more than 13 years and together with their customers and suppliers Cadbury, Remedy, DASH Water and Local Brewing Co., they are aiming to raise enough funds this Christmas to help provide the equivalent of over five million meals.This shows the collective effort and commitment of all parties involved in making a positive impact. By supporting the Coles SecondBite Christmas Appeal, customers can be part of a larger movement to address food insecurity and support those in need.Coles has already made a significant contribution, having donated the equivalent of more than 270 million meals to SecondBite since 2011. In the last financial year alone, Coles stores and distribution centres donated over 18,200 tonnes of unsold, edible food to SecondBite. These numbers highlight the scale of their efforts and the importance of continued support.The Coles SecondBite Christmas Appeal will run from Wednesday 27 November to Tuesday 24 December 2024, giving customers ample time to get involved and make a difference. Let's come together this Christmas and help feed Aussies in need.