Revolutionizing the Gameday Experience: How Cleveland Browns' Express Access is Transforming Stadium Efficiency

In the fast-paced world of professional sports, the gameday experience has become a crucial factor in captivating and retaining loyal fans. The Cleveland Browns, a storied NFL franchise, have recognized the importance of streamlining the fan journey and have partnered with industry leaders to revolutionize the way fans access and navigate their home stadium, Huntington Bank Field.

Unlocking Seamless Gameday Experiences with Express Access

Enhancing the Fan Journey

The Cleveland Browns' Express Access program has become a game-changer in amplifying the gameday experience for their devoted fanbase. Spearheaded by Brandon Covert, the Vice President of Information Technology, this innovative initiative aims to ensure that fans can effortlessly enter the stadium and efficiently navigate through concession lines, allowing them to spend more time immersed in the action on the field.Covert's enthusiasm for the program is palpable, as he expresses, "Express Access has become a critical part of amplifying our fans' gameday experience and making sure we're getting them into Huntington Bank Field and through concession lines efficiently and seamlessly." This unwavering commitment to enhancing the fan experience is a testament to the Browns' dedication to their loyal supporters.

Expanding the Reach of Express Access

The Browns' vision for the Express Access program extends beyond the confines of the stadium. Covert reveals, "We're thrilled to expand this programme and looking forward to continuing to work with our partners at Aramark Sports + Entertainment and Wicket as well as Mashgin and Tapin2 on this stadium wide enhancement this season."By collaborating with industry leaders such as Aramark Sports + Entertainment, Wicket, Mashgin, and Tapin2, the Browns are poised to elevate the Express Access experience to new heights. This strategic partnership allows the team to leverage cutting-edge technologies and expertise, ensuring that fans can enjoy a seamless and frictionless gameday experience.

Enabling Sensational Event Experiences

Alastair Partington, the CEO of Wicket, echoes the Browns' commitment to delivering exceptional gameday experiences. He states, "Wicket is committed to enabling a sensational event experience, and the Express Access programme at Huntington Bank Field is a prime example of this."Partington's words underscore the importance of collaboration in achieving this goal. By partnering with Aramark Sports + Entertainment, the Browns are able to "enable frictionless transactions at more locations throughout the stadium," allowing fans to "spend less time in line and more time enjoying the action on the field."

Embracing Frictionless Transactions

The pursuit of frictionless transactions is a key focus area for the upcoming 2024 RTIH Innovation Awards, a prestigious event that celebrates global tech innovation in the fast-moving omnichannel world. The Browns' Express Access program aligns perfectly with this industry-wide trend, as the team continues to push the boundaries of what's possible in the realm of stadium operations and fan engagement.The 2024 RTIH Innovation Awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, provide a platform for organizations like the Cleveland Browns to showcase their innovative solutions and be recognized for their contributions to the industry. As the awards entry deadline approaches on October 25th, the Browns' Express Access program stands as a shining example of how technology can transform the gameday experience.