In a strategic move, AS Watson Group has appointed Clarice Au to the prestigious position of Chief Executive Officer (CEO) for its retail operations in Hong Kong, effective from March 1, 2025. This significant leadership change encompasses oversight of four major retail brands within the region: Watsons, PARKnSHOP, Fortress, and Watson’s Wine. With extensive experience spanning over two decades, Au brings invaluable expertise to this new role, poised to drive innovation and enhance customer experiences.

A New Era for Retail in Hong Kong

On the first day of spring in 2025, a new chapter will begin for AS Watson's retail sector in Hong Kong. Clarice Au, who joined the company in 1998, is set to take on the mantle of CEO for all retail operations in the territory. Her career with AS Watson has seen her ascend through various leadership positions, notably at Fortress and in managing the MoneyBack loyalty program. Over the years, she has been instrumental in steering the company’s digital transformation and enhancing customer engagement strategies. Under her leadership, the company aims to elevate the shopping experience across its expansive network of over 500 offline and online stores.

Dr. Malina Ngai, Group CEO of AS Watson, highlighted Au’s remarkable contributions to business growth and innovation. Au herself expressed her dedication to leveraging advanced digital technologies and fostering greater collaboration among the group’s diverse retail brands. This appointment signals a commitment to staying at the forefront of retail innovation in one of Asia’s most dynamic markets.

From a journalistic perspective, this development underscores the importance of experienced leadership in navigating the rapidly evolving retail landscape. Au’s appointment reflects a strategic focus on integrating digital advancements with traditional retail practices, setting a benchmark for future industry trends. Her vision promises not only to enhance consumer satisfaction but also to propel the company towards sustained growth and innovation.