A popular Mexican food chain is making this year's Cinco de Mayo celebration a memorable one by introducing an engaging digital gaming experience. Chipotle has unveiled "Ingredient Quest," a new game designed for the Roblox platform, where players can embark on a quest to gather virtual cards representing the brand's real ingredients. This interactive adventure allows users to dive into the world of Chipotle's culinary offerings while competing for a chance to win free meals.

The game mechanics involve players meeting a virtual employee within Chipotle's simulated restaurant in the Burrito Builder experience. Participants begin their journey with a starter pack of five unique ingredient cards. To progress further, they must earn Burrito Bucks by rolling burritos in the game, which can then be exchanged for additional card packs. A total of 53 ingredient cards are available, with forty found in card packs and eight hidden throughout the virtual environment as part of a scavenger hunt. The first 50,000 participants who successfully collect all the cards will receive a complimentary meal from Chipotle.

Beyond the gaming experience, Chipotle is also offering several promotions to mark the occasion. From May 1 to May 5, customers can enjoy delivery services without any additional charges by using the promo code "DELIVER." Additionally, between May 3 and May 5, patrons can claim free chips and Queso Blanco with the code "CINCO25." These offers are exclusive to orders placed through the Chipotle app or website. Such initiatives reflect Chipotle's commitment to enhancing customer satisfaction while promoting its core values centered around authentic ingredients and quality dining experiences.