Cheez-It, the beloved cracker brand, is taking its signature cheesy flair on the road to college football tailgates, transforming game day bites with its first-ever Cheez Wheelz food truck. Fans can savor a mouthwatering menu of reimagined tailgate classics infused with that signature Cheez-It flavor, as the brand celebrates its passionate fans and gets them "Feelin' the Cheeziest" ahead of the Cheez-It Citrus Bowl.

Elevating the Tailgate Experience with Absurdly Cheesy Creations

Touchdown-Worthy Cheez-It Infused Burgers

Cheez-It is bringing its absurdly craveable Cheez-In Diner experience to the tailgate scene, where the brand is already a fan favorite football-watching snack. The Cheez Wheelz food truck will be serving up a lineup of reimagined tailgate classics, starting with a lineup of Cheez-It infused smashburgers. From the Original Extra Cheez-Burger, featuring a Cheez-It cracker-infused patty topped with irresistibly cheesy pimento cheese, to the Penn Steak Cheez-Burger with banana peppers, bell peppers, grilled onions and Cheez-It cracker-infused nacho cheese sauce, and the Georgia Bark-B-Q Cheez-Burger with Pepper Jack Mac and Cheez-It and Hot & Spicy Cheez-It BBQ sauce, these game day bites are sure to satisfy even the hungriest of fans.

Cheesy Twists on Tailgate Classics

But the Cheez Wheelz menu doesn't stop at burgers. Fans can also indulge in the Chili Mac & Cheez-It Dog, a beef hot dog topped with Original Cheez-It cracker-infused chili, Pepper Jack Mac and Cheez-It, and crushed Pepper Jack Cheez-It crackers. And for the ultimate MVP dip, the Cheezy Pickle Dip features a Buffalo Wing Cheez-It cracker-infused dill pickle dip, topped with crushed cheesy crackers and pickle bits, and capped off in dill seasoning and crushed Buffalo Wing Cheez-It crackers, served with Cheez-It Snap'd crackers for dipping.

Bringing the Cheez-It Citrus Bowl Experience to Tailgates

The Cheez Wheelz food truck will be making two stops on its college football tour, first heading to Happy Valley, PA on November 2nd to serve up its cheesy creations to Big 10 rivals, and then making its way to Athens, GA on November 16th to break bread with SEC diehards. Fans can enjoy the game day excitement, tackle their appetites, and gear up with Cheez-It football merch, all while "Feelin' the Cheeziest" from kickoff to the final whistle.And for those who can't make it to the tailgate, the Cheez-It Citrus Bowl in Orlando, FL will be serving up absurdly cheesy specialty concessions, giving fans one last chance to indulge in the brand's over-the-top, crave-worthy creations as they close out the football season.

Cheez-It's Winning Touchdown in the College Football Snack Market

Cheez-It's dominance in the college and university cracker market, holding more than 29% share and experiencing incredible 280% year-over-year growth, solidifies its status as the snack of choice for college football fans. By bringing its signature cheesy flair to the tailgate experience, Cheez-It is cementing its position as the must-have snack for game day celebrations, ensuring fans are "Feelin' the Cheeziest" from start to finish.