Unlocking the Potential of Your Money: Chase's Transformative New Campaign

In a bold move to inspire customers to realize the full potential of their financial resources, Chase has launched a groundbreaking new advertising campaign and brand platform. This strategic initiative marks a significant milestone in the bank's growth, as it continues to expand its product offerings and cater to a wider range of customer needs.

Empowering Customers to Achieve Their Financial Goals

Spend, Save, and Invest with Confidence

The core of Chase's new "See what your money can do" campaign is the seamless integration of spending, saving, and investing capabilities within the Chase app. By providing customers with a comprehensive financial management platform, Chase aims to help them build momentum towards their short- and long-term financial goals. The campaign showcases how the app can serve as a gateway to a future where customers have made tangible progress in their financial journeys, whether it's purchasing a dream home, funding a child's education, or securing a comfortable retirement.

Unlocking the Power of the Chase App

The new campaign places the Chase app at the center of the customer experience, positioning it as the essential tool that empowers individuals to take control of their finances. Through the app, customers can gain valuable insights into their spending habits, set personalized savings targets, and explore investment opportunities tailored to their risk profiles and financial objectives. By highlighting the app's versatility and user-friendly interface, Chase aims to inspire customers to leverage the full suite of features and unlock the true potential of their money.

Inspiring Customers to Achieve Their Financial Goals

The campaign's creative execution, developed by the renowned agency Droga5, brings to life the transformative power of the Chase app. The captivating film follows the journey of a relatable protagonist, showcasing how the app can help them progress towards their financial aspirations, whether it's buying a new home, funding a dream vacation, or securing a comfortable retirement. By weaving a compelling narrative around the app's capabilities, Chase aims to resonate with customers on an emotional level and motivate them to take proactive steps towards achieving their financial goals.

Reaching Customers Through Diverse Channels

To ensure maximum impact, Chase's new campaign will be rolled out across a wide range of media channels, including television, cinema, out-of-home advertising, radio, social media, and digital platforms. The campaign's national television spots will air during primetime slots on major networks, while the out-of-home activation will feature prominently in high-impact locations across the UK. By leveraging a multi-faceted approach, Chase aims to capture the attention of its target audience and effectively communicate the benefits of its comprehensive financial services.

Reflecting Chase's Continued Growth and Commitment

Deborah Keay, Chief Marketing Officer at Chase, emphasized the significance of this new campaign, stating, "We want to inspire customers to reach their short and long-term financial goals by helping them unlock the potential of their money. This exciting new brand direction reflects the significant growth of Chase in the UK since launch, and the unique experience of being able to spend, save, and invest via the Chase app."The launch of this transformative campaign marks a pivotal moment in Chase's evolution, as the bank continues to solidify its position as a trusted financial partner for customers across the UK. By empowering individuals to maximize the potential of their money, Chase is poised to redefine the banking landscape and help its customers achieve their financial aspirations.