The Challenges and Opportunities of Post-Pandemic Concert Tours

Dec 31, 2024 at 6:05 PM

In a revealing conversation, M. Shadows, the lead vocalist of AVENGED SEVENFOLD, delves into the complexities of organizing tours in today's economic climate. The singer discusses the soaring costs associated with travel, accommodations, and logistics for both band members and crew. He highlights the difficulties faced by many artists who are witnessing a significant decline in ticket sales due to inflated prices. Despite these challenges, Shadows expresses optimism about exploring new markets, particularly in developing countries where streaming services have opened up new revenue streams. This interview sheds light on the evolving dynamics of the music industry and offers insights into the strategies bands must adopt to survive and thrive in this changing landscape.

Exploring New Horizons Amidst Economic Struggles

In an era marked by rising expenses and economic uncertainty, the rock band AVENGED SEVENFOLD is navigating the treacherous waters of post-pandemic touring. M. Shadows, whose real name is Matt Sanders, recently shared his thoughts on the current state of live performances during an in-depth discussion. He emphasized that while top-tier crews demand higher salaries and travel costs have surged, the band continues to explore innovative ways to maintain their global presence.

Shadows noted that touring has become increasingly challenging, with many artists canceling tours due to financial constraints. However, he pointed out that visiting new countries, even those with limited purchasing power, can yield unexpected benefits. For instance, Indonesia, once a nascent market, has now become one of the band's largest fan bases, thanks to the rise of streaming platforms. This shift has allowed AVENGED SEVENFOLD to tap into previously untapped audiences, fostering a more diverse and global fan community.

The vocalist also addressed the controversial topic of dynamic pricing, explaining that it allows artists to adjust ticket prices based on demand. While some fans may view this practice negatively, Shadows argued that it ensures more revenue goes directly to the performers rather than resellers. He acknowledged the complexity of balancing fair compensation with affordability, recognizing that there is no easy solution to this dilemma.

Looking ahead, AVENGED SEVENFOLD plans to embark on a European tour in June 2025, featuring appearances at major rock festivals across the continent. In addition, the band recently completed a North American tour, making its first performances in several cities after long absences. Despite the challenges, Shadows remains committed to bringing live music to fans around the world, even if it means venturing into uncharted territories.

From a journalist's perspective, this interview provides a candid look at the behind-the-scenes struggles of modern touring. It underscores the importance of adaptability and innovation in an industry facing unprecedented challenges. As artists like AVENGED SEVENFOLD continue to push boundaries and explore new markets, they not only sustain their careers but also contribute to the global cultural exchange that enriches the lives of fans everywhere. The future of live music may be uncertain, but it is clear that resilience and creativity will be key to overcoming the obstacles ahead.