Celebrities Mobilize Fans for Voter Registration in Groundbreaking Campaign

As the 2022 presidential election approaches, some celebrities have expressed hesitation about publicly endorsing candidates. However, a recent campaign led by Linktree and Vote.org has seen a remarkable surge in voter registration, with top celebrities leveraging their platforms to encourage their fans to participate in the democratic process.

Empowering Voters, One Click at a Time

Harnessing the Power of Influencers

The National Voter Registration Day campaign, launched on September 17th and overseen by Day One Agency, enlisted the help of over 100 top celebrities to mobilize their fans for voter registration. NBA star Stephen Curry, Olympic gold medalist Tara Davis-Woodhall, and Grammy-nominated singer Saweetie were among the high-profile figures who lent their support to the initiative.These celebrities turned over their personal Linktree profiles to link directly to a voter registration hub, making it easier than ever for their followers to engage in the electoral process. This creator-led approach was the largest of its kind in Linktree's history, showcasing the power of influencers to drive meaningful civic engagement.

Driving Voter Registration Surge

The campaign's impact was immediate and significant. During the first week alone, the voter registration hub received an impressive 80,000 clicks, leading to the verification of 10,000 new voter registrations. This contributed to a remarkable 53% increase in 18-year-olds registering to vote through Vote.org, compared to the 2020 election season.Linktree's SVP of marketing, Lara Cohen, attributed the campaign's success to the passion and dedication of the participating creators. "So many creators are passionate about the upcoming election and wanted to mobilize their audiences to vote," she said. "Historically, younger generations have lower voting turnouts, but so many linkers have younger, Gen Z fan bases that want to engage in our democracy."

A Nonpartisan Approach to Voter Engagement

Linktree's decision to partner with Vote.org was a strategic one, as the organization's party-agnostic approach aligns with the campaign's goal of registering as many voters as possible. Vote.org has also collaborated with other influential organizations, such as Black Lives Matter and the Trans Empowerment Project, during previous election seasons.This year's National Voter Registration Day was the most successful in Vote.org's history, with over 150,000 new voter registrations. The campaign's marketing strategy relied heavily on celebrities promoting the voting hub on their own platforms, rather than Linktree paying for celebrity endorsements or providing specific instructions.

Leveraging Linktree's Versatility

Linktree, a social media landing page where creators can promote a wide range of content, from album releases to fashion products, played a crucial role in the campaign's success. The platform's versatility allowed celebrities to seamlessly integrate the voter registration hub into their existing online presence, making it a natural extension of their personal brand and messaging."Chris Briney, who could be promoting the new season of 'The Summer I Turned Pretty,' instead used the strategies he would use for show promotion to promote his link to vote," Cohen explained, highlighting the campaign's ability to leverage the celebrities' existing promotional strategies.Linktree's commitment to supporting creators and making a meaningful impact on the world was a driving force behind the campaign. "We're passionate about showing up for creators and showing up for the world in a way that's meaningful," said Cohen.The National Voter Registration Day campaign's success underscores the power of celebrity influence and the potential for innovative digital platforms to drive civic engagement. As the 2022 election approaches, this groundbreaking initiative has set a new standard for how celebrities can leverage their platforms to empower and inspire their fans to participate in the democratic process.