Expanding the Reach of Big 12 Basketball: CBS Sports and the Conference Ink Landmark Deal

In a move that promises to captivate college basketball fans nationwide, CBS Sports and the Big 12 Conference have announced a groundbreaking new agreement. This multi-year deal will significantly increase the number of Big 12 men's college basketball games aired across CBS Sports' various platforms, solidifying the network's position as a premier destination for top-tier collegiate hoops.

Elevating the Big 12 Brand and Showcasing Elite Talent

Enhancing the Big 12's National Exposure

The new agreement between CBS Sports and the Big 12 Conference is a game-changer for college basketball enthusiasts. By adding 20 additional Big 12 men's basketball games per year to air on CBS Sports Network, the total number of Big 12 games across CBS Sports platforms will now reach at least 26 per season. This represents a substantial increase in the conference's national exposure, allowing fans from coast to coast to witness the high-caliber basketball that has become synonymous with the Big 12.The expanded partnership is a testament to the conference's reputation as one of the nation's premier basketball powerhouses. With marquee schools, elite student-athletes, and renowned coaches, the Big 12 has long been a driving force in the sport. This new deal ensures that the conference's rich history and unparalleled talent will be showcased to an even broader audience, further cementing its status as a must-watch destination for college basketball fans.

Showcasing the Big 12's Elite Student-Athletes and Programs

At the heart of this landmark agreement lies a shared commitment to elevating the visibility of the Big 12's exceptional student-athletes and programs. The additional nationally televised games will provide a platform for these talented individuals to showcase their skills and compete at the highest level, captivating audiences nationwide.The Big 12 has long been renowned for its depth of talent, with numerous programs consistently producing NBA-caliber players and championship-contending teams. This expanded partnership with CBS Sports will shine a brighter spotlight on the conference's elite student-athletes, allowing them to showcase their abilities and inspire the next generation of basketball stars.Moreover, the increased exposure will further strengthen the Big 12's brand as the premier destination for top-tier college basketball. Fans will have the opportunity to witness the conference's storied programs, rich traditions, and intense rivalries unfold on the national stage, solidifying the Big 12's reputation as the best in the business.

Strengthening the CBS Sports-Big 12 Partnership

The new agreement between CBS Sports and the Big 12 Conference builds upon a long-standing and successful partnership. For decades, CBS Sports has been the broadcast home of the NCAA Division I Men's Basketball Tournament, including a partnership with TNT Sports since 2012. This latest deal further cements the network's commitment to delivering the highest quality college basketball content to its viewers.By expanding the number of Big 12 games aired on CBS Sports platforms, the network is doubling down on its dedication to showcasing the best of college basketball. This strategic move not only benefits the Big 12 Conference but also reinforces CBS Sports' position as the premier destination for fans seeking the most comprehensive and captivating college basketball coverage.The enhanced partnership between CBS Sports and the Big 12 Conference promises to deliver an unparalleled viewing experience for basketball enthusiasts. With increased access to the conference's elite programs and student-athletes, fans can look forward to a season filled with high-intensity matchups, nail-biting finishes, and the kind of electrifying basketball that has become the hallmark of the Big 12.