Revolutionizing News Consumption: CBS News Launches 60 Minutes FAST Channel

In a strategic move to adapt to the evolving media landscape, CBS News has announced the launch of a dedicated FAST (Free Ad-Supported Streaming Television) channel for its iconic news program, 60 Minutes. This groundbreaking initiative aims to expand the reach of the award-winning newsmagazine and provide viewers with unprecedented access to its vast archive of captivating stories and interviews.

Unlocking the Treasure Trove of 60 Minutes Content

Embracing the "Broadcast and Beyond" Mindset

CBS News and Stations, led by CEO Wendy McMahon, have embraced a "broadcast and beyond" strategy to leverage their most valuable intellectual property and brands. The launch of the 60 Minutes FAST Channel is a testament to this forward-thinking approach, which aims to integrate and expand linear programming into various platforms, reaching audiences wherever they consume content.

Celebrating 57 Seasons of Groundbreaking Journalism

60 Minutes, the longest-running primetime program in television history, has been a beacon of excellence since its debut in 1968. With an unparalleled track record of 50 consecutive years as the top-rated news program and 25 Peabody Awards, the show has cemented its place as a hallmark of journalistic integrity and storytelling prowess.

Expanding Reach and Engagement

The 60 Minutes FAST Channel will provide viewers with a curated selection of the program's most memorable interviews, essays, and investigations, spanning decades of acclaimed reporting. By making this content available on platforms like Paramount+, Pluto TV, and CBS News' own streaming platforms, CBS News is poised to introduce the 60 Minutes brand to new audiences and deepen the connection with existing fans.

Leveraging Digital Platforms for Growth

The 60 Minutes brand has already demonstrated remarkable success in the digital realm. Its YouTube channel is on track to surpass 3 billion minutes of content viewed this year, reflecting a 62% year-over-year growth in total watch time. Additionally, the program's social media presence has seen a significant surge, with video views on TikTok and Instagram growing by over 200%.

Complementing the Flagship Broadcast

The 60 Minutes FAST Channel will not replace the flagship CBS broadcast, but rather serve as a complementary platform that enhances the overall 60 Minutes experience. Viewers will be able to revisit iconic interviews, essays, and segments, accompanied by updates and additional features that provide deeper insights and context.

Expanding the 60 Minutes Ecosystem

Alongside the FAST Channel launch, CBS News is also introducing the "60 Minutes: A Second Look" podcast, hosted by senior foreign correspondent Seth Doane. This 12-episode series will delve into the program's extensive vault, offering listeners exclusive content and never-before-heard audio from influential interviews.

Strengthening the CBS Mornings Brand

In a related move, CBS News is also expanding its flagship morning program, CBS Mornings, with the launch of a third hour, CBS Mornings Plus. Co-hosted by Tony Dokoupil and Adriana Diaz, this hybrid program will air on CBS-owned stations and the CBS News 24/7 streaming network, further solidifying the network's commitment to delivering comprehensive news coverage across multiple platforms.

Driving Streaming Growth and Audience Engagement

The strategic initiatives unveiled by CBS News and Stations are already yielding tangible results. In July, the division's streaming consumption saw a remarkable 60% increase across all platforms compared to the same period last year, contributing 26% of total minutes watched – a new record. The CBS News 24/7 streaming network also experienced a 95% year-over-year growth, underscoring the audience's appetite for the network's premium content.By embracing a "broadcast and beyond" mindset, CBS News is positioning itself at the forefront of the evolving media landscape, ensuring that the legacy and impact of 60 Minutes continue to resonate with audiences across traditional and digital platforms. This strategic move not only solidifies the network's commitment to innovation but also reinforces its dedication to delivering exceptional journalism that informs, enlightens, and captivates viewers worldwide.