Molson Coors Becomes Official Beer Sponsor of Vancouver Canucks and Warriors

In a groundbreaking partnership, Canucks Sports & Entertainment (CSE) has announced that Molson Coors Beverage Company will be the official beer sponsor of the Vancouver Canucks, Abbotsford Canucks, and Vancouver Warriors. This strategic alliance also designates Molson Coors as the new partner at Rogers Arena and Abbotsford Centre, solidifying their presence in the heart of British Columbia's sports and entertainment landscape.

Uniting Iconic Brands for Unforgettable Experiences

A Shared Passion for Community

This partnership brings together two iconic brands, each with a deep-rooted connection to the communities they serve. Canucks Sports & Entertainment, the leading sports and entertainment provider in Western Canada, and Molson Coors, one of the world's top beverage companies, share a commitment to creating unforgettable moments and giving back to the people they serve.Michael Doyle, President of Canucks Sports & Entertainment, Business Operations, expressed his enthusiasm for the new partnership, stating, "This new partnership brings CSE together with the iconic Molson Coors family of beverages, including Molson Canadian, first brewed in 1959 and one of Canada's most iconic beers, and Coors Light, Canada's leading light beer. Both CSE and Molson Coors believe in the importance of giving back and supporting our communities, and we are excited to move forward together with this partnership."Chantalle Butler, President of Molson Coors Canada, echoed the sentiment, saying, "This partnership brings together two iconic companies, both deeply passionate about their identities and the communities they serve. It's an exciting opportunity to align with an organization and teams that mean so much to Canucks fans."

Transforming the Fan Experience

This partnership will not only bring the beloved Molson Canadian and Coors Light brands to Rogers Arena and Abbotsford Centre but will also introduce new and innovative experiences for fans. Molson Coors will transform Club 500 at Rogers Arena into the Madrí Excepcional Lounge, featuring their newest addition, a crisp and smooth Spanish-style lager. Additionally, Section 119 on L100's bar will become the Molson Hockey House, further enhancing the game-day atmosphere for Canucks and Warriors supporters.The agreement also ensures that Granville Island, one of Molson Coors' craft beer offerings, will be featured as the official craft beer, providing fans with a diverse selection of beverages to enjoy throughout the venues.

Aligning with a Premier Sports Brand

The partnership between Canucks Sports & Entertainment and Molson Coors represents a strategic alliance between a premier Canadian sports brand and one of the world's top beverage companies. This collaboration brings together three major players in the industry: one of Canada's largest and busiest sports arenas, a leading Canadian sports organization, and a global beverage powerhouse."This agreement brings together three major players: one of Canada's largest and busiest sports arenas, a premier Canadian sports brand, and one of the world's top beverage companies," Doyle explained. "We are excited to move forward together with this partnership and provide our fans with an unparalleled experience."

Expanding Beyond the Beer Aisle

While Molson Coors' history is deeply rooted in beer, the company has evolved to offer a diverse portfolio of beverages that extend beyond the traditional beer aisle. In addition to Molson Canadian and Coors Light, fans can expect to find Coors Seltzer, Vizzy Hard Seltzer, and Simply Spiked Lemonade, among other offerings, available throughout the venues.This expansion of Molson Coors' product lineup aligns with the changing preferences and demands of modern consumers, who are seeking a wider range of beverage options to complement their sports and entertainment experiences.

A Shared Vision for the Future

The partnership between Canucks Sports & Entertainment and Molson Coors represents a shared vision for the future of sports and entertainment in British Columbia. By combining their respective strengths and expertise, the two organizations are poised to deliver unparalleled experiences for fans, fostering a sense of community and creating lasting memories.As Doyle aptly stated, "Regardless of the score, the event or the night, our goal is to provide a world-class experience for you and your guests from the moment you arrive, to the end of the event." With Molson Coors as the official beer sponsor, this vision is set to become a reality, elevating the fan experience to new heights.