Ubisoft, once celebrated for its expansive open-world adventures, now faces a pivotal moment with its upcoming release. In the past, the company dominated the gaming landscape with franchises like Far Cry, Assassin’s Creed, and Watch Dogs. However, recent years have seen a decline in quality and reception, tarnishing Ubisoft's reputation among gamers. Today, Ubisoft is perceived as a developer that often releases unfinished or subpar titles. With financial struggles mounting and several high-profile failures under its belt, the stage is set for a comeback through their latest venture: Assassin’s Creed Shadows.

The highly anticipated game has sparked heated debates long before its official launch. Set against the backdrop of feudal Japan, this installment promises to explore an era fans have eagerly awaited. While previous games featured historical settings intertwined with fictional narratives, Shadows introduces Yasuke, a real-life Black samurai from history. His prominence in the storyline has ignited controversy over his role within the game versus his actual influence during that period. Critics argue about the balance between historical authenticity and creative license, while others raise concerns rooted in bias. Adding fuel to the fire, the inclusion of a female protagonist further polarizes opinions. These disputes highlight broader societal issues beyond just video games, touching on themes of representation and cultural sensitivity.

Success for Assassin’s Creed Shadows isn’t merely desirable—it’s crucial for Ubisoft’s survival. Recent flops such as Star Wars Outlaws and Skull and Bones have left the company reeling financially, losing millions in 2024 alone. As one of their most lucrative series, Assassin’s Creed carries immense pressure to deliver strong sales figures. According to an anonymous developer quoted by BFM Tech & Co, moderate performance won’t suffice; only exceptional success can alleviate current anxieties. Despite controversies surrounding its depiction of feudal Japan, Shadows holds potential not only to revitalize Ubisoft but also to redefine how history is portrayed in interactive media. Whether it achieves these goals remains uncertain, yet its impact on both the industry and society will undoubtedly be significant.