Unlocking the Power of Bitter Hops: Appetite Suppression and Craving Control for Healthier Lifestyles

Emerging research suggests that a specific bitter hop extract, known as Amarasate, may hold the key to managing appetite and food cravings, particularly in women. The findings, published in Obesity Pillars, highlight the potential of this natural ingredient to support weight management efforts through its ability to suppress pre-meal savory cravings and post-meal sweet cravings.

Unleash Your Willpower: Amarasate's Appetite-Curbing Prowess

Harnessing the Power of Bitterness

Amarasate, the active ingredient in the supplement Calocurb, is derived from a unique hops extract discovered in New Zealand. This bitter compound has been the subject of extensive research, with scientists exploring its potential to modulate appetite and food cravings. The hypothesis was that bitter taste receptors, found throughout the gut, could play a significant role in regulating appetite and food intake.Researchers at New Zealand's Plant and Food Research (PFR), a government-owned Crown Research Institute, have been at the forefront of this investigation. Over a decade ago, they began exploring the connection between bitterness and appetite, leading to the development of Amarasate and its potential applications.

Appetite Suppression and Craving Control

The latest study, a randomized, double-blind, crossover trial, focused on the efficacy of Amarasate in women aged 18 to 40 with a BMI between 18.5 and 25 kg/m2. Participants underwent a 24-hour fast on three separate occasions and were then provided an "all you can eat" meal to break their fast. During this time, they were randomly assigned to receive either 125 mg or 250 mg of Amarasate or a placebo, twice a day.The results were compelling. Both doses of the hops extract led to significant reductions in appetite and food cravings compared to the placebo. Notably, the researchers observed a much greater decrease in absolute hunger levels in women compared to previous studies conducted on men."This finding agrees with other studies showing greater sensitivity of females to the appetite-suppressing effects of GI-targeted bitterness," explained Dr. Edward Walker, the lead researcher from the New Zealand Institute for Plant and Food Research.The study also revealed that the favorable changes in appetite measures were likely to be biologically significant and influence eating behavior. The researchers noted that the reductions in hunger and cravings observed in the study were substantial, exceeding the 10% threshold typically targeted for behavioral change. These findings suggest that Amarasate could be a valuable tool in aiding fasting compliance and supporting weight management efforts.

Unlocking the Potential of Bitter Hops

The research into Amarasate and its appetite-modulating properties builds upon a growing body of evidence supporting the use of concentrated gastrointestinal (GI) bitterness as an effective approach to suppressing appetite and food cravings. This scientific foundation paves the way for longer-term weight loss studies to be conducted on overweight individuals, potentially unlocking new avenues for managing weight and promoting healthier lifestyles.Calocurb, the supplement containing Amarasate, has already garnered recognition, being awarded the Botanical Product of the Year by NutraIngredients-USA. This external validation underscores the potential of this bitter hop extract to make a meaningful impact on the lives of those seeking effective and natural solutions for weight management."The external validation and honors are just the beginning of Calocurb's story," said Sarah Kennedy, CEO of Calocurb. "I'm excited for the next several chapters and especially the opportunity to make a real difference in people's lives as they seek out healthy ways to manage their weight."As the scientific understanding of the relationship between bitterness, appetite, and food cravings continues to evolve, the promise of Amarasate and similar bitter compounds holds the potential to revolutionize the way we approach weight management and overall well-being. By harnessing the power of nature's bitter compounds, individuals may find new avenues to regain control over their eating habits and embark on a journey towards a healthier, more balanced lifestyle.