Student entrepreneurs are making a significant impact on the local food scene. Jean Salamoun and Ali Haroon, two full-time students at an Ivy League university, have transformed their passion for burgers into a thriving business venture. Twice a week, they transition from their academic lives to running a vibrant red food truck, serving late-night cravings from 10 p.m. to 2 a.m. This unique blend of education and entrepreneurship has garnered attention and praise from both peers and locals alike.

Achieving remarkable success in just a short period, the duo's venture reached a milestone when they sold an impressive 300 burgers in a single night. This achievement, double or triple their initial sales, highlighted the potential of their venture. The bustling nights outside popular bars like Hideaway and Level B not only catered to party-goers but also provided a satisfying end to long study sessions. Salamoun remarked that this surge in demand demonstrated the strength of their team and hinted at even greater possibilities, such as reaching 500 burgers in one night.

The journey of smpl Burger began with a simple desire for a great burger on campus. When traditional options fell short, Salamoun and his co-founder took matters into their own hands, flipping burgers for themselves and friends. This spontaneous act sparked a business idea that quickly gained momentum. With a minimalist menu focused on quality, smpl Burger secured $2,000 in funding from a university competition, validating their concept. Haroon, who now leads the venture, emphasizes the brand's spontaneity and ambition, noting that the joy of eating their burgers is unparalleled.

Looking ahead, the founders aspire to expand their presence to 100 college towns across the United States. For now, they remain committed to being an integral part of their university community. Salamoun envisions a future where the mention of their alma mater immediately brings to mind the beloved smpl Burger. This vision reflects a dedication to fostering a positive and lasting impact through their culinary creations, embodying the spirit of innovation and hard work.