Bulgari's new flagship store on Rodeo Drive in Los Angeles recently opened its doors, marking the debut of the exquisite 'Bulgari Eternal' collection. The inaugural event was a glittering affair, drawing a constellation of stars such as Maude Apatow, Ryan Destiny, Phoebe Dynevor, Paris Jackson, and Dree Hemingway. Guests were immersed in Bulgari's rich legacy, exploring vintage designs from the 1940s to the 1990s, all while enjoying musical selections from DJs Kaytranada and Kim Gordon.
Inspired by the brand's extensive archives, 'Bulgari Eternal' is a testament to its enduring history, with the first installment, 'Vimini,' reimagining a distinctive 1942 bracelet. This particular piece, known for its bold design and forward-thinking artistry, draws inspiration from Greco-Roman willow weaving techniques. Both Ryan Destiny and Maude Apatow were seen adorning creations from this fresh collection, with Apatow notably showcasing the signature golden rhomboid-shaped Vimini bracelet. Hervé Perrot, President of Bulgari North America, emphasized that 'Vimini' embodies Bulgari's blend of sophistication and technical skill, updated for a contemporary audience, and that the Los Angeles launch served as a bridge between honoring tradition and embracing modern aesthetics.
Beyond admiring the historical exhibits, attendees were also granted an exclusive preview of the entire Vimini collection and indulged in personalized styling sessions. The convergence of glamorous guests, iconic jewelry, and engaging music perfectly encapsulated a quintessential Los Angeles evening.
This event underscores the harmonious blend of historical reverence and innovative design that propels a brand forward. By honoring its origins while simultaneously embracing the future, Bulgari demonstrates a timeless approach to luxury. It serves as an inspiration, reminding us that true excellence is often found at the intersection of tradition and progress, fostering a sense of continuity and aspiration.
