Bucky the Bison Scores Big with Groundbreaking NIL Deal

In a move that's shaking up the world of college athletics, Service 1st Federal Credit Union has extended its partnership with Bucknell University's beloved mascot, Bucky the Bison. This five-year agreement not only continues the longstanding tradition of supporting the Bucknell community but also paves the way for innovative opportunities that benefit students and the local culture.

Empowering Student-Athletes through Innovative Partnerships

Pioneering NIL Sponsorship with Bucky the Bison

In September 2022, Service 1st made headlines by inking a groundbreaking Name, Image, and Likeness (NIL) deal with Bucky the Bison, believed to be the first of its kind in college athletics. This pioneering partnership has now been extended for an additional five years, solidifying Service 1st's commitment to fostering opportunities that benefit Bucknell students.The NIL agreement allows students serving as Bucky to receive compensation for their work at university and community events, providing them with greater financial support as they pursue their education. This innovative approach not only recognizes the valuable contributions of these student-athletes but also empowers them to focus on their academic and extracurricular pursuits without the burden of financial constraints.

Enhancing School Spirit and Community Engagement

As part of the extended partnership, Bucky the Bison will continue to make appearances at Service 1st community events, Bucknell sporting events, and other special occasions. This collaboration not only strengthens the bond between the credit union and the university but also helps to cultivate a vibrant campus culture and community engagement."We are excited to continue this agreement with Bucky the Bison and Bucknell University Athletics," said Mike Thomas, President/CEO of Service 1st. "Not only does it foster opportunities that benefit students, but by working with Bucky, we have been able to raise awareness about financial literacy in a fun way that has a positive impact throughout our community."

Shared Commitment to Student Success and Community

The extension of this partnership reaffirms Service 1st Federal Credit Union's ongoing dedication to community involvement and the success of student-athletes. By supporting forward-thinking initiatives like NIL sponsorships, the credit union is demonstrating its commitment to empowering the next generation of leaders and fostering a thriving local community."We're thrilled to continue our relationship with Service 1st and offer new opportunities for our students through this NIL agreement," said Mike Trudnak, Bucknell Sports Properties GM. "This partnership highlights our shared commitment to both Bucknell and the local community."As Bucky the Bison continues to captivate audiences and represent the Bucknell spirit, this extended partnership with Service 1st promises to unlock even greater possibilities for student-athletes and the broader community. It's a testament to the power of innovative collaborations that prioritize the well-being and success of young individuals while strengthening the bonds that unite a university and its surrounding region.