Challenging the norms of fashion, Dilara Findikoglu has consistently defied expectations. Her unconventional approach to design was evident when she organized an impromptu runway protest outside Central Saint Martins in 2015 after not being selected for the graduate fashion show. This rebellious spirit continued to flourish as she presented her daring collections in unconventional venues, such as St Andrew’s Church in Holborn during London Fashion Week in 2017. For autumn/winter 2024, Findikoglu playfully mocked media sensationalism by distributing mock tabloids with exaggerated headlines about her church-based fashion shows.

The partnership between the avant-garde designer and Boux Avenue, a high-street lingerie retailer known for its conservative appeal, marks a significant shift in both parties' trajectories. The collaboration introduces a capsule collection that marries sultry, edgy designs with traditional lingerie elements. Featuring intricate lace-up girdles, mesh-panelled corsets, and curve-enhancing basques, this 10-piece line caters to those who appreciate bold, boundary-pushing fashion. Available in sizes 6 to 16, the collection promises to surprise and delight both devoted fans of Findikoglu and Boux Avenue’s regular clientele.

This collaboration represents a refreshing departure from the minimalist lingerie trends dominating the market. By drawing inspiration from vintage fetish magazines and Victorian corsetry, Findikoglu infuses romantic and girly details into each piece. She emphasizes the importance of bringing back elaborate embellishments like ruffles, which have been overshadowed by contemporary minimalism. The campaign, creatively directed by Findikoglu herself and photographed by Camille Vivier, showcases the collection in a magazine-style editorial, emphasizing its subversive allure.

In an industry often stuck in algorithm-induced stasis, this partnership serves as a beacon of innovation. It demonstrates the potential rewards of aligning with emerging designers, pushing brands beyond their comfort zones. As the British fashion industry seeks fresh support, collaborations like this can inspire new directions and create exciting opportunities for all involved. This is more than just a fashion moment—it's a call for the industry to embrace creativity and challenge the status quo.