Brandon Boatwright, an assistant professor in the Department of Communication and director of Clemson's Social Media Listening Center (SMLC), has made significant contributions in the intersection of sport, social media and opinion leadership. His research focuses on looking at sport through a social lens and identifying key figures in online sports discourse.

Unraveling the Ties between Sport, Social Media and Opinion Leadership

Sport and Social Media: A Two-Way Street

Sport is not immune to politics and often reaffirms or causes political polarization. Brandon Boatwright's research explores how this happens in sports. For example, the recent discussions around transgender athletes and the spread of misinformation have taken over political discourse in sport. He analyzes opinion leaders in these conversations and how they amplify or lessen outrage.

Boatwright started studying social media in 2012 when the SMLC was created. He realized the potential of data online and got into social media analysis. As a member of the Department of Communication at Clemson, he works from a social scientific perspective, specifically social psychology.

The way we view social issues is similar to how we taste food. People may have different opinions about social causes, and this is reflected in online sports discussions. Boatwright aims to use these controversies to make connections rather than cause further division.

Research on Anthem Protests and Opinion Leadership

For his dissertation at the University of Tennessee, Boatwright looked at how people discussed anthem protests across different time periods, races and genders. By pulling hundreds of millions of related Twitter posts and reaching out to key figures, he identified opinion leaders.

This research shows how social issues within sport develop in online spaces and how social media analytics can help understand these conversations. It highlights the importance of looking at sport through a social lens.

Boatwright's work also emphasizes the need to understand where people across the political or ideological spectrum think about certain issues. This can lead to more productive conversations and a deeper understanding of sport's role in society.

Social Media and Sports Communication

Sport is often seen as a microcosm of society, and Boatwright agrees. He uses examples like everyday language references to sports to show how deeply embedded sport is in our lives.

People may question the seriousness of studying sports communication, but Boatwright's research shows its significance. In a survey, 80 percent of people said they would sacrifice a month of their life to see their team win a national championship.

Boatwright's passion for his craft and dedication to Clemson make him a true embodiment of a Clemson Tiger. His research helps us understand why people are involved in sport and how they consume it.

Future Research and Impact

Looking forward, Boatwright plans to continue his research with the help of the Institute. Social media data, interviews and metrics analysis cost money, and the grants provided by RHBSSI will support his studies.

His research aims to answer basic questions about the social component of sport, such as why people are involved and how it affects society. Clemson University's success as an athletic destination depends on understanding these aspects.

Boatwright's work is not only important for research but also for the future of sport. His dedication and passion make him a role model for future generations of sports scholars.

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