As the current partnership with ESPN nears its conclusion, Top Rank Boxing is exploring a new strategy for distributing its U.S. media rights. According to chairman Bob Arum, the organization plans to divide its broadcasting rights among several networks rather than relying on a single platform. This decision reflects the evolving media landscape and the increasing number of outlets available for sports content distribution. With major investments in other sports like basketball and college football, ESPN may not be renewing their full commitment to boxing, prompting Top Rank to seek alternative opportunities.

Under the leadership of the legendary 93-year-old promoter, Top Rank continues to thrive in the world of boxing. Despite delegating daily operations to President Todd duBoef and his team, Arum remains actively involved in the business, traveling globally for events. Over the past six decades, Arum has been instrumental in organizing nearly 2,200 boxing matches, showcasing his enduring passion and influence in the sport. As the industry shifts, platforms such as DAZN have emerged as potential partners for Top Rank, highlighting the growing interest in combat sports across various media channels.

The future of boxing appears promising due to the diverse ways audiences can now engage with the sport. With numerous streaming services and traditional broadcast options available, there is significant demand for high-quality boxing content. Arum emphasizes that the cost of producing boxing events remains relatively low compared to other sports, making it an attractive investment for media companies. By embracing multiple partnerships, Top Rank aims to maximize exposure and continue fostering the growth of boxing in an ever-changing media environment, proving that innovation and adaptability are key to success in any field.