BMW Showcases Its Premium Models at the 2025 Chicago Auto Show

Feb 9, 2025 at 7:13 AM
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In lieu of a world premiere, BMW has brought its most sought-after models to the 2025 Chicago Auto Show. Among these is the M5 G90 and the X3 G45 in M Performance guise. The new X3 M50, particularly with its Dune Grey paint and quad exhaust system, stands out. Significant changes have been made inside the vehicle, including the integration of iDrive 9 with a rotary dial, a unique feature for this model. Despite fewer physical controls compared to previous versions, BMW's commitment to minimalism is evident. Additionally, the X3 M50 now shares the six-cylinder engine option with the newly launched 40d xDrive in Europe, although BMW has no plans for diesel M Performance models or combustion engine X3 M.

Exterior Redesign Sets the X3 M50 Apart

The latest iteration of the X3 M50 showcases a more aggressive aesthetic that distinguishes it from lesser models. This transformation is immediately apparent in the redesigned kidney grille, which exudes a sportier appearance. Oversized M badges further emphasize the vehicle’s premium status. While the overall design may seem like a substantial facelift of the older “G01” model rather than a complete redesign, these changes are significant enough to turn heads. The Dune Grey paint job adds a touch of elegance, complemented by the standard quad exhaust system, enhancing the car's visual appeal.

The exterior modifications on the X3 M50 not only enhance its look but also signify BMW's strategy to differentiate its top-tier models. The aggressive kidney grille design and oversized M badges serve as clear indicators of the vehicle's superior performance capabilities. These changes aim to create a distinct identity for the M50, setting it apart from other variants within the X3 lineup. Although the overall styling might evoke similarities with the previous generation, the attention to detail in this facelift ensures the X3 M50 commands immediate recognition as a high-performance crossover. The Dune Grey paint and quad exhaust system contribute significantly to its striking appearance, making it a standout choice for enthusiasts seeking both style and power.

Interior Innovations Reflect BMW's Future Vision

Inside the X3 M50, major changes reflect BMW's commitment to innovation. One of the standout features is the combination of iDrive 9 with a rotary dial, a layout exclusive to this model. This setup hints at the impending arrival of the Neue Klasse, signaling the eventual phasing out of physical knobs in favor of more streamlined interfaces. The central area, referred to as a "jewelry box," integrates cup holders, a wireless charging pad, and USB ports, offering both functionality and luxury.

The interior of the X3 M50 represents a significant leap forward in design and technology. BMW's decision to integrate iDrive 9 with a rotary dial underscores the brand's balance between tradition and innovation. This unique configuration, unlikely to be repeated in future models, highlights the transitional phase BMW is currently navigating. As the Neue Klasse era approaches, the focus shifts towards minimalist interiors, reducing the number of physical controls while enhancing user experience. The inclusion of a "jewelry box" in the center console offers practical amenities such as cup holders, wireless charging, and USB ports, blending luxury with everyday convenience. Furthermore, the reduction in physical controls aligns with BMW's vision for future models, where simplified interiors will become the norm across its entire lineup, catering to both electric vehicles (EVs) and cars with combustion engines. This shift towards minimalism reflects BMW's dedication to creating sleek, modern, and user-friendly environments for its customers.