Automotive retailers representing BMW are advocating for a new sport utility vehicle model that is more substantial than the existing X7. This initiative stems from a recognized market demand for a luxury SUV capable of challenging dominant American models, such as the Cadillac Escalade, Lincoln Navigator, and Infiniti QX80.
Kirk Cordill, who chairs the BMW National Dealer Forum, highlighted in a recent discussion with Automotive News the significant potential for success a larger, three-row SUV could achieve in the American market. He emphasized the competitive landscape where the X7, despite being a three-row vehicle, falls short in terms of sheer size and cargo capacity when compared to segment leaders. For instance, the Escalade offers nearly double the cargo space behind its third row and boasts significantly larger dimensions overall, including greater length, width, and height.
Expanding its market presence in this segment could involve an innovative approach. Cordill suggested that BMW might introduce such a premium large SUV under its Alpina division, which the company acquired in 2022 and transformed into a distinct luxury brand. This strategic use of Alpina could provide a suitable platform for a larger vehicle, offering a compelling blend of luxury and performance to rival established competitors.
The strong market for full-size luxury SUVs presents an undeniable opportunity for BMW. By developing a model that directly addresses the demand for increased size and cargo volume, BMW can enhance its competitiveness and cater to a discerning customer base seeking both opulence and practicality. This move would not only satisfy dealer aspirations but also solidify BMW's position in the high-end SUV segment, demonstrating its commitment to meeting evolving consumer preferences and leveraging its diverse brand portfolio for future growth and innovation.
