In an exciting announcement, the Big 12 Conference has revealed plans to bring its annual Football Media Days back to The Star in Frisco, Texas, this summer. Scheduled for July 8th and 9th, this two-day event will reunite student-athletes, coaches, and media professionals at one of the most prestigious sports facilities in the country. Previously held in Las Vegas last year, the decision to return to Texas reflects the conference's strong ties with the region and its appreciation for the exceptional amenities offered by The Star.

A Closer Look at the Event Details

In the heart of Texas, where football runs deep in the culture, the Big 12 Football Media Days are set to make a triumphant return to the Ford Center at The Star in Frisco. This sprawling 91-acre campus, home to the Dallas Cowboys’ world headquarters and practice facility, will once again host the conference’s key figures in early July. The event, which brings together athletes, coaches, and media representatives, promises to be a showcase of talent and strategy as teams prepare for the upcoming season. Scott Draper, the Chief Football & Competition Officer of the Big 12, expressed enthusiasm about returning to Texas, emphasizing the importance of the partnership with the Dallas Cowboys and the exceptional quality of The Star as a venue. This marks the third time the event will take place at this iconic location, having previously been hosted there in 2017 and 2018.

From a journalist's perspective, this relocation highlights the significance of maintaining strong regional connections in collegiate sports. It also underscores the value of partnerships between professional and college athletics, creating a platform that benefits all parties involved. The return to The Star not only offers a world-class setting but also strengthens the bond between the Big 12 and its fan base, ensuring continued engagement and excitement leading up to the new season.