Expanding the Reach: CBS Sports and the Big 12 Forge a Groundbreaking Partnership

In a move that promises to captivate college basketball enthusiasts nationwide, CBS Sports and the Big 12 Conference have announced a transformative partnership. This multiyear deal, facilitated through ESPN, will significantly increase the number of Big 12 men's basketball games broadcast across CBS platforms, solidifying the network's position as the premier destination for top-tier college basketball action.

Elevating the Game: A Landmark Agreement for College Basketball Fans

Enhancing the Big 12's Visibility

The enhanced partnership between CBS Sports and the Big 12 Conference is a game-changer for college basketball enthusiasts. By adding 20 additional Big 12 men's basketball games per year to the CBS Sports Network, the total number of games broadcast annually will reach at least 26. This significant increase in coverage will amplify the visibility of the Big 12, one of the nation's premier basketball conferences, and its elite programs, student-athletes, and coaches.The Big 12's Commissioner, Brett Yormark, expressed his enthusiasm for the expanded agreement, stating, "Growing our presence on CBS Sports will deliver Big 12 basketball to even more fans across the country. The additional nationally televised games will continue to grow our brand as the best conference in college basketball and showcase the elite student-athletes and programs from our 16 institutions."

Cementing CBS Sports' Dominance in College Basketball

For CBS Sports, this partnership solidifies its position as the go-to destination for college basketball fans. Dan Weinberg, the Executive Vice President of CBS Sports, emphasized the excitement surrounding the expansion of their long-standing relationship with the Big 12."CBS Sports continues to be the home for big-time college basketball, and we are excited to expand our long-standing relationship with the Big 12," said Weinberg. "The Big 12 is one of the nation's signature basketball conferences with marquee schools, student-athletes, and coaches, along with a rich history in the sport. This is a tremendous opportunity to add 20 high-quality games from a premier conference to our schedule, and we are thrilled to increase the number of Big 12 basketball games across our CBS Sports platforms."

Delivering a Captivating Viewing Experience

The increased coverage of Big 12 basketball on CBS Sports platforms will provide college basketball enthusiasts with a more comprehensive and engaging viewing experience. Fans will have the opportunity to witness the intense rivalries, electrifying performances, and high-stakes matchups that have become synonymous with the Big 12 conference.This partnership not only strengthens the bond between CBS Sports and the Big 12 but also underscores the network's commitment to delivering the best in college basketball programming. By showcasing the conference's elite programs and talented student-athletes, CBS Sports aims to captivate audiences and solidify its position as the premier destination for college basketball enthusiasts.

Expanding Reach and Elevating the Brand

The expansion of the CBS Sports and Big 12 partnership will have far-reaching implications, extending the conference's reach and elevating its brand on a national scale. The increased television exposure will allow the Big 12's exceptional programs and student-athletes to reach a wider audience, potentially attracting new fans and elevating the conference's profile in the college basketball landscape.This strategic alliance represents a significant milestone in the ongoing evolution of college basketball broadcasting. By leveraging the combined strengths of CBS Sports and the Big 12 Conference, this partnership promises to deliver a captivating and comprehensive viewing experience that will captivate basketball enthusiasts across the country.