In a heartwarming initiative, the renowned ice cream brand Ben & Jerry’s has introduced an innovative flavor, Sweet Mango Memories, in collaboration with refugee entrepreneurs and their allies. This new product, set to launch in March 2025 across the UK, combines sweet cream ice cream with fruity mango swirls and white chocolate chunks. Available at Co-op stores nationwide, this flavor symbolizes joyous moments and happy memories. The partnership between Ben & Jerry’s, the Entrepreneurial Refugee Network (TERN), and the Up Collective marks a significant milestone in fostering inclusivity and supporting refugee entrepreneurship.

The creation of Sweet Mango Memories is the result of a collaborative effort involving 13 entrepreneurs with refugee backgrounds and their allies from TERN. These individuals joined forces with the Ben & Jerry’s team to develop a flavor that reflects positive experiences and joyful recollections. This endeavor not only introduces a delightful new treat for ice cream enthusiasts but also highlights the power of co-creation and the potential it holds for driving social change.

Elif Ulun Asci, the social mission manager at Ben & Jerry’s, expressed immense pride in this partnership. She emphasized how this collaboration goes beyond creating a delicious ice cream flavor. It provides valuable opportunities for refugee entrepreneurs to apply their skills and gain practical experience in launching successful ventures. This initiative underscores the company's commitment to promoting meaningful employment and empowering individuals from diverse backgrounds.

The proceeds from each tub sold will be directed toward supporting people with refugee backgrounds in exploring entrepreneurship. Research indicates that when refugees have access to meaningful employment that leverages their skills, they can rebuild their lives, achieve greater self-sufficiency, and contribute more fully to society. Through this project, Ben & Jerry’s aims to make a tangible difference in the lives of many while delighting customers with a unique and flavorful ice cream experience.

This launch represents a significant step forward in the ongoing efforts to support refugee entrepreneurs. By combining the expertise of Ben & Jerry’s with the creativity and resilience of refugee entrepreneurs, this collaboration sets a powerful example of what can be achieved through inclusive partnerships. The success of Sweet Mango Memories promises to inspire further initiatives that celebrate diversity and foster social impact.