In a surprising turn of events, the creators of the beloved ice cream brand, Ben Cohen and Jerry Greenfield, are reportedly exploring the possibility of repurchasing their company from Unilever. According to sources close to the discussions, the duo has engaged in preliminary talks over recent months. They may also seek backing from socially conscious investors to support this ambitious endeavor. Despite the potential multi-billion dollar valuation of Ben & Jerry’s, there is no guarantee that these discussions will culminate in an actual deal. Cohen and Greenfield originally sold the company to Unilever for $326 million back in 2000.

Details of the Potential Repurchase

In the heart of the business world, a significant development has emerged as Ben Cohen and Jerry Greenfield consider reclaiming the iconic ice cream brand they once founded. Over the past few months, these two pioneers have initiated exploratory discussions aimed at potentially buying back Ben & Jerry’s from its current owner, Unilever. To achieve this monumental goal, they might look to garner support from investors who share their values and vision. However, given the substantial financial resources required—potentially reaching into the billions—the success of such a venture remains uncertain. It's worth noting that when Cohen and Greenfield initially sold the company to Unilever two decades ago, the transaction was valued at $326 million.

Unilever, however, has made it clear that the ice cream division, which includes Ben & Jerry’s, is not up for sale. A spokesperson reiterated the company’s stance, confirming that they remain committed to separating the ice cream business through a demerger process, as announced during their 2024 fiscal year results.

From a journalist's perspective, this news highlights the enduring passion and connection that founders can maintain with their original creations. It underscores the importance of aligning corporate actions with social values, especially in an era where consumer awareness and activism play pivotal roles in shaping market dynamics. The potential buyback could signal a shift towards more ethically driven business practices, resonating with a growing number of socially conscious consumers.