Sony's Strategic Shift: Elevating Robert Lawson to Spearhead Global Communications

In a strategic move that underscores the growing significance of its entertainment sector, Sony Group Corporation has elevated Robert Lawson, a seasoned communications veteran, to oversee its global corporate communications. This appointment not only reflects Lawson's exceptional contributions to Sony Pictures Entertainment but also the company's commitment to strengthening its media and entertainment presence worldwide.

Charting New Horizons in Corporate Communication: Sony's Masterstroke with Robert Lawson's Appointment

Robert Lawson's Promotion and New Role

In a significant development within the corporate hierarchy of Sony, Robert Lawson has ascended to a pivotal position at the helm of corporate communications for the conglomerate's parent entity in Tokyo. His advancement is a testament to the company's prioritization of its entertainment divisions, which are a major source of revenue and profit, contributing significantly to over half of Sony's financial success.

Lawson's new chapter will commence on the first of April, with direct reporting to Kenichiro Yoshida, the chairman and CEO of Sony Group. While he will continue to operate from Los Angeles, he will also serve in a transitional capacity as the head of communications for Sony Pictures Entertainment, ensuring a smooth handover to his successor.

Lawson's Impact on Sony Pictures Entertainment

Since taking the reins as chief communications officer at Sony Pictures Entertainment in the summer of 2015, Lawson has been instrumental in redefining the public relations landscape across the entertainment spectrum. His innovative approach brought motion picture and television divisions under one collaborative umbrella, fostering a synergistic environment.

Lawson's tenure has been marked by adept navigation through a myriad of communication challenges, from executive departures to organizational restructuring, and from the global pandemic to industry-wide strikes in 2023.

Strategic Reorganization and Crisis Management

Lawson's leadership has been characterized by strategic foresight and adept crisis management, guiding the company through tumultuous times, including the aftermath of the notorious cyber attack and subsequent email leaks that rocked the entertainment group in 2014.

His strategic reorganization of the PR functions within the company has been pivotal in enhancing Sony's brand image and ensuring a cohesive narrative across all platforms and divisions.

Lawson's Relationship with Sony Leadership

Lawson's collaborative ethos and strong rapport with the leadership of Sony Group Corporation have been instrumental in his rise to the top communications role. Tony Vinciquerra, chief of Sony Pictures Entertainment, has lauded Lawson's ability to work in tandem with the leadership across Sony's various entities, highlighting the integral role of US-based entertainment companies in Sony's global strategy.

This harmonious relationship has been a cornerstone of Lawson's success and has played a crucial role in his promotion within the corporate echelons.

Transition and Future Plans

As Lawson prepares to take on his new responsibilities, the transition period will be marked by his continued influence in his current role, ensuring a seamless passing of the baton to the next communications leader.

His legacy at Sony Pictures Entertainment and his anticipated contributions to Sony Group Corporation's global strategy are poised to leave an indelible mark on the company's future endeavors.