During his groundbreaking 2026 Super Bowl halftime performance, Bad Bunny, the pioneering Latino male artist to headline the event, captivated audiences not just with his music and guest appearances by Lady Gaga and Ricky Martin, but also with his distinctive sartorial statement. Shifting away from his usual preference for luxury labels such as Schiaparelli or Maison Margiela, the Puerto Rican superstar made a surprising move by gracing the stage in a specially designed outfit from the popular high-street brand, Zara.
His chosen attire was an all-cream coordinated look, consisting of a collared shirt, a tie, and a sports-inspired jersey that proudly displayed the name 'Ocasio' alongside the number '64' – a thoughtful homage believed to be dedicated to his mother, Lysaurie Ocasio, who was born in 1964. Completing this ensemble were matching chinos and a pair of chunky, '90s-esque sneakers. These were none other than the BadBo 1.0 trainers, a product of his ongoing collaboration with Adidas. These particular sneakers had recently seen a limited release in brown and white, a run of 1,994 pairs specifically, to commemorate Bad Bunny’s birth year, which quickly sold out. Furthermore, the artist was seen sporting an unreleased grey, black, and blue version of the same sneakers at a pre-Super Bowl press conference, hinting at future releases.
Bad Bunny's decision to showcase his own Adidas collaboration on such a globally viewed platform, watched by millions, was a strategic and impactful choice. It underscored his understanding of personal branding, demonstrating that for an artist of his stature, he truly serves as his own most effective ambassador.
This bold fashion statement at one of the world's most-watched events powerfully illustrates the evolving landscape of celebrity endorsement and personal branding. It highlights how influential figures can leverage their platforms to champion accessibility and authenticity, proving that true style transcends traditional luxury and resonates deeply when it embodies personal narrative and innovative partnerships.
