In the latest Drinks International 2025 Brands Report, Bacardi-Martini Australia has once again demonstrated its prowess in the spirits industry. The company's flagship brands have secured top positions across various categories, highlighting their enduring popularity and market leadership. Notably, Grey Goose emerged as the leading vodka both in sales and trends, while Bombay Sapphire claimed second place in gin sales and topped the trending list. BACARDÍ also excelled by ranking second in rum sales and leading in trending rums. Patrón achieved commendable placements in tequila rankings. This success underscores the company's commitment to quality and innovation, supported by strong relationships with bartenders worldwide.

The Drinks International report, an authoritative source for brand performance in the global spirits sector, compiles data from 100 of the world's premier bars and bartenders. It highlights the most sought-after and rapidly growing brands, shaping industry trends and influencing purchasing decisions. Bacardi-Martini Australia's achievements reflect the high regard it enjoys among professionals in the field. Sander Janmaat, head of marketing at Bacardi-Martini Australia, expressed pride in the company's consistent excellence. He emphasized that Grey Goose's top position in the premium vodka category is a testament to its superior quality and widespread appeal.

Janmaat further noted that these accolades affirm the relevance and trust placed in Bacardi-Martini's brands by top bartenders globally. The success of Grey Goose, Bombay Sapphire, BACARDÍ, and Patrón showcases the exceptional quality of the products and the robust connections the company has established within the industry. Each brand has set benchmarks in its respective category, demonstrating Bacardi-Martini's ability to meet and exceed consumer expectations.

As Bacardi-Martini Australia continues to expand its presence in Australia and New Zealand, the company remains dedicated to sustainable growth. Under the leadership of Managing Director Luiz Schmidt, Bacardi-Martini is poised to maintain its leadership in the premium spirits market. The company's focus on long-term strategies and commitment to excellence ensure its continued success in the region. The impressive results from the Drinks International report serve as a clear indication of Bacardi-Martini's strength and influence in the global spirits industry.