Skoda's Quest for the Perfect Name: India's Next Big SUV Sensation

Cast Your Vote, Make Your Mark: Be Part of Skoda's Legacy in Motion

Skoda's Innovative Approach to Naming Its New SUV

In a bold move to involve its customer base in the branding process, Skoda Auto India has sifted through an overwhelming 130,000 suggestions to select the top 15 monikers for its forthcoming subcompact SUV. This participatory campaign reflects a shift towards more inclusive marketing strategies, where customer engagement is paramount. The initiative has not only sparked widespread interest but has also set the stage for a vehicle that promises to be as distinctive as its name.

The anticipation builds as the public is invited to cast their votes within a specified timeframe, adding a democratic dimension to the final naming decision. This strategy not only fosters a sense of ownership among potential buyers but also amplifies excitement for the vehicle's debut, slated for March 2025.

The Contenders: A Glimpse at the Shortlisted Names

From the whimsical 'Kwiq' to the robust 'Kroniq', the array of names shortlisted by Skoda Auto India showcases a creative blend of innovation and adherence to the brand's established naming conventions. Each proposed name begins with a 'K' and concludes with a 'Q', maintaining the distinctive pattern seen in Skoda's SUV lineage. The names, rich in character and easy to recall, are designed to resonate with the Indian market while maintaining a global appeal.

As the voting period unfolds, enthusiasts and consumers alike are drawn into a world of possibility, imagining the future adventures that each name might embody. The winning name will not only crown the new SUV but also carry the legacy of Skoda's nomenclature into a new era.

The Significance of Skoda's Naming Tradition

Skoda Auto India's Brand Director, Petr Janeba, emphasizes the profound importance of the naming process, which is deeply rooted in the company's heritage. The tradition of selecting names that reflect the brand's values and history is a testament to Skoda's dedication to cultural relevance and authenticity. The 'Name Your Skoda' campaign is a continuation of this legacy, inviting the public to contribute to the brand's storied narrative.

The chosen names not only align with Skoda's established patterns but also echo the brand's commitment to integrating local culture into its global identity. This approach has been instrumental in the success of models like the Kushaq and Slavia, which have captivated the Indian market with their culturally resonant names and world-class engineering.

A Sneak Peek into Skoda's Upcoming SUV Features

Set to challenge stalwarts in the subcompact SUV segment, Skoda's new offering is poised to make a significant impact with its advanced features and competitive pricing. Built on the MQB-A0-IN platform, shared with the likes of Kushaq and Slavia, the SUV is expected to deliver a balance of affordability and premium attributes. The platform's adaptability ensures a product tailored to Indian roads while retaining the quintessential elements of Skoda's global range.

Prospective buyers can look forward to a vehicle that not only meets but exceeds expectations with its meticulous design, robust performance, and a price point that promises to disrupt the market. The anticipation for this SUV is palpable, with the automotive community eagerly awaiting its arrival.

Market Expectations and Skoda's Strategic Plans

Skoda's strategic foresight is evident in its projection of the new subcompact SUV as a major contributor to its sales volume. With an estimated 50,000 units expected to be sold annually, the company is positioning this model as a cornerstone of its growth in the Indian market. Moreover, Skoda is considering exporting the vehicle from its Indian manufacturing hub, underscoring the model's potential as a global player.

The SUV's high degree of localization is a deliberate move to maintain cost-effectiveness, a crucial factor in the fiercely competitive segment it aims to conquer. As the launch date approaches, the industry watches with bated breath, anticipating the impact of Skoda's latest innovation on the automotive landscape.