Jacquemus Celebrates 15 Years of Fashionable Flair with Capri Extravaganza

Simon Porte Jacquemus, the visionary French designer, recently marked a significant milestone in his illustrious career, celebrating 15 years of his eponymous brand with a grand fashion event on the picturesque Italian island of Capri. Inviting a star-studded guest list that included the likes of Dua Lipa, Peggy Gou, and Giveon, Jacquemus transported the fashion elite to a dolce vita-inspired paradise, showcasing his latest collection, La Casa, against the stunning backdrop of the island's iconic scenery.

Elevating the Summer Style Narrative

Embracing the Capri Lifestyle

Jacquemus has long been enamored with the allure of the Italian island, having been captivated by the cinematic splendor of Capri since his childhood. The designer's deep-rooted connection to the island was evident in the choice of venue for his 15th-anniversary show, the historic Casa Malaparte. This iconic cliffside villa, famously featured in the 1963 Jean-Luc Godard classic "Contempt," provided the perfect backdrop for Jacquemus to showcase his vision of effortless summer style.

Bringing the Dolce Vita to Life

As guests arrived by speedboat, the scene was set for a true Capri-inspired celebration. Jaxquemus flags fluttered in the gentle breeze, and the fashion crowd huddled under sunny yellow umbrellas to escape the afternoon heat, eagerly awaiting the arrival of the celebrity guests. The island's rich history as the birthplace of the term "paparazzi" was on full display, with the marina swarming with photographers vying to capture the perfect shots of Dua Lipa, Peggy Gou, and other famous faces.

Honoring Family Ties

While the celebrity presence added to the glamour of the event, it was Jacquemus' own grandmother who truly stole the show. The former face of the Jacquemus campaigns, she arrived in a chic white column dress and a slicked-back topknot, beaming with pride as she took in the festivities. This heartwarming moment underscored the designer's deep appreciation for his roots and the importance of family in his creative journey.

Runway Revelations

The La Casa collection, showcased on the meandering runway that wound its way up and down the stairs of the Casa Malaparte, embodied Jacquemus' signature effortless elegance. Inspired by the style icons of the past, such as Brigitte Bardot and Jackie O, the designs seamlessly blended classic silhouettes with modern touches. Floor-length chiffon gowns, roomy Bermuda shorts, and spaghetti-strap camis with peplum details captured the essence of the long, hot summer nights on the island.

Accessory Allure

While Jacquemus' accessories have long been a source of obsession for fashion enthusiasts, the designer revealed that his ready-to-wear collections have now taken center stage. "We never sold so many clothes as we did the last year," he shared with the press, noting that customers are now seeking the full Jacquemus look, from head to toe. The opening of a dedicated Jacquemus boutique on Capri further solidified the brand's commitment to providing the island's visitors with the ultimate Jacquemus experience.As the sun set on Jacquemus' 15th-anniversary celebration, it was clear that the designer had once again captivated the fashion world with his ability to transport his audience to a dreamlike, Capri-inspired realm. With the La Casa collection and the new Capri boutique, Jacquemus has cemented his status as a master of effortless, sun-drenched style, inviting the world to bask in the dolce vita-inspired allure of his brand.