Sony Music UK has taken a significant step by naming Azi Eftekhari as its Chief Operating Officer, commencing immediately. This appointment is set to have a profound impact on the company's operational strategies and business growth initiatives.

Uniting Music, Tech, and Culture at Sony Music UK

Background and Experience

Azi Eftekhari's extensive background encompasses various industries such as music, technology, and the creative sector. She previously served as Co-President of Universal Music's Catalogue Division for two years, where she managed the catalogs of global iconic artists like The Beatles, Elton John, Amy Winehouse, The Rolling Stones, and The Spice Girls. Her journey also includes a role as Head of Label Relations at YouTube, where she played a crucial part in launching YouTube Music across Europe and brokered an innovative partnership, making YouTube the official digital partner of The BRIT Awards. Additionally, she co-founded Remedy Inc., a creative agency leveraging her expertise in record labels, artist management, and digital platforms.

Before joining Sony Music, Eftekhari began her music career at Mercury Records, working directly with Jason Iley as Director of Digital and Publicity. During this time, she was instrumental in marketing campaigns for acts such as U2, Justin Bieber, Rihanna, and Chase & Status. She has also served on the boards of the Official Charts Company and the Entertainment Retailers Association.

Joining the Sony Music Team

Jason Iley, Chairman and CEO of Sony Music UK & Ireland, expressed his delight in having Eftekhari join the team. "Azi has a depth of experience straddling the world of music, tech and culture combined with commercial acumen, and I am delighted that she is joining the team," he said.

Eftekhari herself commented on her appointment, stating, "I'm so grateful to Jason for his faith in me, and for the chance to join the brilliant team at Sony Music. He's built an exceptional, future-facing company and I look forward to playing a part in continuing to champion the incredible roster of artists. In this rapidly changing marketplace, there are many exciting opportunities to harness, and I can't wait to help drive the business into the next chapter."

Recent Appointments at Sony Music UK

Eftekhari's appointment follows other significant leadership changes at Sony Music UK. In June, the company elevated Joanna Kalli to Managing Director, Commercial Group, and in February, Damaris Rex-Taylor was appointed as Managing Director, RCA Records UK. These appointments highlight the company's commitment to growth and innovation.