Ford, a renowned automotive manufacturer, has faced a setback as it reportedly cuts production of its electric vehicles. This decision comes in the wake of slowing demand in both the European and North American markets. According to a report from the German newspaper K”olner Stadt-Anzeiger, cited on the Drive page on Tuesday, November 19, the company, known for its tough car lineup, has issued a memo to its electric car factory employees. The memo informs them that they will be working in alternative weeks for the remainder of 2024 in an effort to reduce production. As stated in Ford's internal memo, "We produce more cars than we can sell."

Blue Oval's Response

A Blue Oval spokesman has responded to the situation, assuring that the production reduction will be applied to those intended for the Federal Manpower Agency. The spokesman emphasized that the goal is to address the rapidly deteriorating condition of the electric vehicle market through short-term work arrangements. This arrangement will be in effect until the new year, and workers will be given additional holidays a week before the Christmas holidays begin.

Recent Electric Vehicle Launches

Ford recently made significant moves in the electric vehicle sector. In June, it just started an electric Explorer, while the new electric Capri is set to start production in October 2024. Both models will be deployed at facilities in Cologne, Germany. These launches were part of the company's efforts to expand its electric vehicle portfolio.

Previous Production Cuts

Earlier in April 2024, the auto giant took another step by cutting production of the F-150 Lightning to one shift. This followed a previous announcement in October 2023 of a reduction in production from three shifts to just two shifts. These production cuts reflect the challenges faced by Ford in the electric vehicle market and its efforts to adapt to the changing demand dynamics.