In a refreshing turn for the gaming industry, a celebrated author and game writer has secured the future of her popular fitness application, "Zombies, Run!". This decisive action safeguards the app from an impending shutdown by its former blockchain proprietor, ensuring its continued operation and development.
A Tale of Survival: "Zombies, Run!" Lives On!
The Creator's Victory: Reclaiming Her Narrative
After years marked by corporate acquisitions, market consolidation, and widespread industry layoffs, a moment of triumph has emerged for creatives. Naomi Alderman, a distinguished author of science fiction, has successfully repurchased the intellectual property rights to "Zombies, Run!", a gamified fitness application she has been instrumental in shaping for over a decade. This move prevents the app from being discontinued by the blockchain company that had acquired it, marking a significant victory for creative ownership.
"Zombies, Run!": A Decade of Engaging Fitness
Alderman has served as the principal writer for "Zombies, Run!", an innovative fitness app that motivates users to engage in physical activity through compelling episodic narratives set in a post-apocalyptic world. Participants immerse themselves in stories, performing interval training as they simulate evading zombies, and earn virtual rewards to enhance their in-game survival base. Co-created by Alderman, the app has captivated over 10 million users since its launch in 2012 with its rich, voice-acted stories.
From Blockchain Ownership to Independent Future
The app's original developer, Six To Start, was acquired by OliveX, a company specializing in blockchain and the "fitness metaverse," in 2021. Earlier this year, OliveX initiated significant layoffs at Six To Start and explored options to either sell or cease operations of the developer. Fortunately, Alderman's initial contract included a crucial clause granting her the right to repurchase the property should it ever be put up for sale—a foresight she attributes to her extensive background in the publishing sector.
A Strategic Repurchase: Ensuring Creative Integrity
Alderman disclosed that she learned of OliveX's intention to sell and, upon discovering the feasible price range, eagerly pursued the opportunity. Her primary motivation was to prevent "Zombies, Run!" from being compromised by artificial intelligence-generated content, an outcome she expressed great relief in averting. This strategic acquisition underscores her commitment to the artistic integrity and unique vision of the application.
Championing Narrative in Gaming and Beyond
In her public announcement, Alderman also passionately defended the artistic merit of video games, addressing skepticism from the literary world. She advocated for titles like "Return of the Obra Dinn" and "Disco Elysium" as exemplary narrative experiences. She lamented the prevalent industry practice where writers often lack ownership of their creations, leading to content disappearing without warning. Alderman posits that in the evolving landscape of AI, authenticity and unique, passionately crafted work will become increasingly invaluable.
Looking Ahead: New Beginnings for "Zombies, Run!"
The enthusiasm for the app's renewed independence is palpable. Subscribers to the "Zombies, Run!" mailing list received a welcome message voiced by one of the series' beloved characters, a detail that resonated deeply with long-time fans. On the official "Zombies, Run!" website, Alderman affirmed her plans for upcoming updates, new seasons of episodes, and a long-term vision to provide a secure and enduring home for its dedicated community. Her ambition is to ensure the app's longevity, envisioning a future where it continues to thrive indefinitely.
