Asahi Beverages has taken a significant step forward by commencing a groundbreaking partnership with the Australian Turf Club. This multi-year deal is set to bring a whole new dimension to the race days at some of Australia's premier venues. Punters will now have the opportunity to cheer on the winners while indulging in a wide range of alcoholic and non-alcoholic beverages.

Elevate Racing Experiences with Asahi Beverages

Partnership at Multiple Racecourses

Under this partnership, Asahi Beverages will be providing drinks at the Australian Turf Club's four racecourses - Royal Randwick, Rosehill Gardens, Warwick Farm, and Canterbury Park - as well as the Rosehill Bowling Club. The beverages on offer span across various categories including beer, soft drinks, premix, water, and coffee. This extensive range ensures that racegoers have a diverse selection to choose from, enhancing their overall experience.For example, at Royal Randwick, an Asahi Super Dry Bar with a prime viewing deck will be constructed. This unique combination of the old and new Japan will offer racegoers a one-of-a-kind experience. Additionally, the historic Tote House is set to be reimagined with contemporary styling, celebrating the heritage while providing a premium experience.

Alcohol and Non-Alcohol Beverages

The partnership includes a wide variety of alcoholic beverages such as Asahi Super Dry, Balter, 4Pines, and Vodka Cruiser. These popular drinks will be available during the race days, adding to the excitement and enjoyment of the event. In addition, race-goers will also be able to enjoy beverages from Asahi's non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water, and much more. This ensures that there is something for everyone, whether they prefer an alcoholic or non-alcoholic drink.For instance, during a race day at Rosehill Gardens, punters can choose to enjoy a cold Asahi Super Dry while cheering on their favorite horse. Or, they can opt for a refreshing Pepsi Max to quench their thirst. The availability of both alcoholic and non-alcoholic beverages caters to the diverse preferences of the racegoers.

Supporting Growth and Innovation

With crowd attendances at ATC racecourses on the rise, Asahi Beverages will provide trackside support to build on this momentum. This will allow racegoers to enjoy the courses in new and exciting ways. The Australian Turf Club CEO, Matt Galanos, expressed his excitement about the partnership, stating that they are renowned for delivering world-class racing experiences and events, and this new partnership will foster innovation to drive the customer experience across all their venues.Asahi Beverages Group CEO Amanda Sellers also shared her enthusiasm, saying that Australians have long celebrated their favorite sporting moments with one of their beverages in hand. The new partnership with the Australian Turf Club presents an opportunity to continue this tradition with some of the country's best racing at their racetracks.ATC is continuously growing the number of concerts, consumer, and business events on non-race days to drive more people through the venues. This new partnership opens up more opportunities for the club to expand its offerings and attract a wider audience.In conclusion, this partnership between Asahi Beverages and the Australian Turf Club is set to revolutionize the race day experience. With a wide range of beverages, trackside support, and the growth of non-race day events, racegoers can look forward to an exciting and memorable time at the races.