Australian haircare brand Mermade Hair has made its debut in the Indian market, exclusively through the multi-brand e-commerce platform Tira. This launch introduces a diverse selection of 24 hair tools and accessories to Indian consumers. The product range includes innovative styling tools and unique accessories designed to meet various hair care needs. Additionally, Mermade Hair aims to capitalize on its strong digital presence to engage with the rapidly expanding Indian beauty market.

Expanding Product Line for Indian Consumers

Mermade Hair has carefully curated an extensive collection of hair tools and accessories tailored specifically for the Indian market. This lineup features items such as claw clips, heatless curl sets, and advanced styling tools. The products cater to different hair styling preferences, offering solutions from everyday wear to more sophisticated looks. Each item is designed to enhance the hair care routine while ensuring ease of use and effectiveness.

The product range encompasses a variety of styling tools like hair dryers and straighteners, complemented by accessories such as 'no crease' clips, gem stampers, and hair brushes. These tools incorporate cutting-edge technology, including advanced heat systems and ionic ceramic plating, which not only provide efficient styling but also promote hair health. Prices for these items range from Rs 432 to Rs 8,879, with a current promotional discount of 20%, making them accessible to a broader audience.

Leveraging Digital Presence to Engage Indian Market

Mermade Hair intends to tap into the growing Indian hair and beauty market by leveraging its robust online presence. With over 450,000 followers on Instagram, the brand has established a strong community that values its innovative products and engaging content. By focusing on its digital-native strategy, Mermade Hair aims to connect with Indian consumers who are increasingly turning to social media for beauty inspiration and purchasing decisions.

This strategic move aligns with the brand's commitment to staying at the forefront of haircare trends. Through targeted social media campaigns and interactive platforms, Mermade Hair can effectively communicate its brand story and product benefits to potential customers. Moreover, the exclusive partnership with Tira enhances the brand's visibility and credibility in the competitive Indian e-commerce landscape. This approach ensures that Mermade Hair remains a preferred choice for those seeking high-quality, stylish haircare solutions.