Australian Brewery Icon Hands Over Reins to New Leadership

Jan 22, 2025 at 11:26 PM
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After a remarkable 23-year tenure, Dr. Tim Cooper, the managing director of Coopers Brewery, one of Australia's largest and most revered breweries, has announced his retirement. This transition marks a significant milestone for the company as it prepares for continued growth under new leadership. Michael Shearer, the current General Manager, will assume the role of Managing Director effective March 1. The brewery remains family-owned, with the Board chaired by Mel Cooper, ensuring that the legacy and values established over five generations are preserved. Dr. Cooper will continue to contribute as a Director and Chief Brewer, focusing on brewing and technical matters. The brewery recently celebrated the opening of its state-of-the-art facility in Regency Park, valued at $70 million, which has propelled Coopers into a new era of expansion.

The decision to retire comes at a pivotal time for Coopers Brewery, as the company has experienced substantial growth both domestically and internationally. Sales have increased by 3.7 percent year-to-date, despite a contracting national beer market. Under Dr. Cooper's leadership, Coopers not only embraced cutting-edge technology but also expanded its operations significantly. The brewery successfully defended against a hostile takeover bid in 2005 and has invested over $400 million in expanding its production capabilities. Additionally, the construction of an on-site maltings in 2017 re-entered Coopers into the malt market, further diversifying its portfolio.

Dr. Cooper joined the brewery in 1990 with the goal of continuing the family legacy. His strategic vision led to the establishment of an interstate sales business in 2002, which boosted Coopers' national market share from 1.5 percent to 5 percent within 15 years. The recent development of a world-class visitor center, spearheaded by Dr. Cooper and his daughter Louise, highlights the company's commitment to innovation and quality. Despite challenges, Coopers has remained true to its roots, investing profits and taking on debt to pursue expansion and diversification strategies.

Michael Shearer brings two decades of experience to his new role, having served as General Manager for the past six years. He expresses his honor in leading this iconic Australian company and praises Dr. Cooper's fearless and inspiring leadership. Under Shearer's guidance, Coopers aims to build on its success while maintaining its reputation for crafting high-quality, value-for-money beers. The company looks forward to working closely with sixth-generation members like Andrew Cooper to ensure a bright future for this beloved brand.

As Coopers Brewery embarks on this new chapter, the foundation laid by Dr. Tim Cooper ensures a strong and resilient company poised for continued success. With a dedicated team and innovative spirit, Coopers is well-prepared to meet the challenges and opportunities ahead, staying true to its heritage while embracing the future.