The passing of this bill will have a profound impact on social media platforms. They will now be held accountable for failing to prevent under-16s from using their services. This means that platforms like TikTok, Instagram, and Facebook will need to invest heavily in developing and implementing age verification systems. Biometrics and government identification may become the norm, making it more difficult for young children to create accounts. The liability for fines of up to $33 million (50 million Australian dollars) will act as a strong deterrent for platforms that do not take adequate measures to protect young users. This could lead to significant changes in the way social media platforms operate and interact with their users.
Moreover, the one-year grace period given to platforms to implement the age restrictions will force them to quickly assess their existing user bases and take appropriate actions. This may involve removing or restricting access for under-16s who already have accounts or implementing stricter controls on new account creations. Social media platforms will need to balance the need to protect young users with the desire to maintain their user base and revenue. It will be a challenging task for them, but one that is necessary to comply with the new law.
Meta and Google's calls for a delay in passing the bill highlight the complexity and potential challenges associated with implementing such regulations. These tech giants argue that more time is needed to assess the impact of age-assurance technology and ensure that it is effective in preventing under-16s from using social media. They believe that without proper testing and evaluation, the bill may have unintended consequences and could harm the industry and users alike.
ByteDance's concerns about the lack of clarity and consultation in the bill also reflect the need for a more comprehensive and collaborative approach. TikTok's statement emphasizes the importance of drafting legislation in a thorough and considered way to ensure its effectiveness. This suggests that there is a need for further dialogue and cooperation between the government, social media platforms, and other stakeholders to address the complex issues surrounding kids' internet habits.
Australia's decision to set the highest age limit for social media use and impose tough controls has set a precedent for other countries. Other nations may look to Australia as a model and consider implementing similar regulations. This could lead to a global shift in the way social media is regulated and controlled, with a greater emphasis on protecting the well-being of young users.
The lawsuit by 13 U.S. states against TikTok also highlights the growing concern about the impact of social media on children's mental health. Australia's new legislation adds to the growing body of evidence that social media can have a negative effect on young people and that measures need to be taken to protect them. This could lead to increased international scrutiny and pressure on social media platforms to address these issues.