Siete Foods: A Mexican-American Brand's Journey to Culinary Prominence

In a landmark move, the Austin-based Mexican-American food brand Siete Foods has announced its acquisition by a major corporation, PepsiCo. This acquisition marks a significant milestone in the brand's history, showcasing the growing demand for authentic and healthy Mexican-American cuisine.

Unlocking the Flavors of Tradition and Innovation

The Rise of Siete Foods: From Personal Struggle to Culinary Triumph

Siete Foods, founded a decade ago in South Texas by co-founder Veronica Garza, has emerged as a trailblazer in the Mexican-American food industry. Garza's personal journey with autoimmune diseases, including lupus, inspired her to create unique recipes that would allow her to enjoy the flavors of her heritage without compromising her health. Through her collaboration with her mother, Garza developed an almond flour-based tortilla, paving the way for a line of innovative and nutritious products.The Siete Foods brand has since expanded its offerings, introducing a wide variety of healthy options, including grain-free Fuego potato chips, Cassava flour tortillas, and Tangy Traditional sauce. The company's commitment to providing Mexican-American cuisine without sacrificing quality or taste has resonated with consumers, leading to its rapid growth and success.

Embracing Multicultural Diversity: Siete's Commitment to Representation and Inclusion

Siete Foods has not only focused on creating delicious and healthy products but has also made a concerted effort to celebrate and uplift the Mexican-American community. The establishment of the Siete Juntos Fund, or the Together Fund, four years ago, has provided $200,000 in support for new and expanding Latino companies, demonstrating the brand's dedication to fostering entrepreneurship and empowering its cultural roots."It's really important for us that people are able to eat and enjoy Mexican-American food without feeling like they're compromising," Garza has stated, underscoring the brand's mission to make authentic and nutritious cuisine accessible to all.

Expanding Horizons: Siete's Nationwide Reach and the PepsiCo Acquisition

Siete Foods' products have found their way not just in Texas but throughout various parts of the United States, showcasing the brand's growing popularity and appeal. The announcement of the $1.2 billion acquisition by PepsiCo, a major food and beverage corporation, further solidifies Siete's position as a force to be reckoned with in the industry.PepsiCo's chairman and CEO, Ramon Laguarta, expressed the company's belief in the "spirit and authenticity of the Siete brand" and its excitement to "carry on the legacy created by the Garza family." This acquisition is poised to expand Siete's multicultural portfolio, allowing even more consumers to discover and enjoy the brand's exceptional products.

A Beacon of Inspiration: Siete's Impact on the Latino Business Community

The Siete Foods acquisition by PepsiCo serves as a testament to the brand's remarkable journey and the growing recognition of the Latino entrepreneurial spirit. Co-founder and CEO Miguel Garza has expressed the hope that this next chapter for Siete will "serve as inspiration for other Latino businesses, showing that it's possible to build a thriving brand that honors our heritage and celebrates our culture."The success of Siete Foods underscores the immense potential within the Latino community and the increasing demand for authentic and culturally-relevant products. This acquisition not only highlights the brand's achievements but also paves the way for other Latino-owned businesses to follow in their footsteps, showcasing the power of diversity and innovation in the culinary landscape.