Empowering the Next Generation of Music Innovators: Atlantic Music Group's Transformative Leadership Shakeup
In a strategic move to amplify its cultural impact and creative expertise, Atlantic Music Group (AMG), a subsidiary of Warner Music Group, has unveiled a dynamic new leadership team and structure. This transition, marked by the appointment of Elliot Grainge as the CEO of AMG, signals a bold new chapter for the iconic label, as it prepares to build upon its extraordinary achievements and collaborate with artists to pioneer a future filled with boundless opportunities.Unlocking the Potential of Visionary Leaders
Elevating Artistic Visionaries at Atlantic Records
Atlantic Records, the flagship label within AMG, has undergone a transformative shift, empowering a team of forward-thinking leaders to drive the label's creative vision. Lanre Gaba has been promoted to President of Hip-Hop, R&B, and Global Music, overseeing the development of acclaimed artists such as Cardi B, Jack Harlow, and Burna Boy. Alongside Gaba, Lu Mota as EVP, Head of A&R, Hip-Hop, R&B, and Global Music, and Marsha St. Hubert as EVP, Head of Marketing, Hip-Hop, R&B, and Global Music, form a dynamic trio dedicated to nurturing the next generation of musical icons.The label's West Coast operations are now led by Kevin Weaver, who has been instrumental in the record-breaking success of projects like Barbie The Album and the Twisters soundtrack. Additionally, Brandon Davis and Jeff Levin have been appointed as EVPs and Co-Heads of A&R, Pop & Rock, managing a diverse roster that includes Lizzo, Charli xcx, and Melanie Martinez. Marisa Aron's promotion to EVP, Head of Marketing, Pop & Rock, further strengthens the label's commitment to amplifying the voices of its talented artists.Empowering Visionary Leaders at 300 Entertainment and 10K Projects
Alongside the changes at Atlantic Records, AMG has also empowered visionary leaders at its subsidiary labels, 300 Entertainment and 10K Projects. Rayna Bass and Selim Bouab have been named Co-Presidents of 300 Entertainment, where they have guided the success of marquee names such as Young Thug, Mary J. Blige, and Gunna.At 10K Projects, Nicholas Ziangas and Molly McLachlan have been promoted to Co-Presidents, having played a pivotal role in the rise of breakout stars like Trippie Redd and Rich Amiri. These strategic appointments underscore AMG's dedication to fostering a diverse and talented leadership team that can drive the label's creative vision and champion the next generation of musical innovators.Unifying Expertise Across the Atlantic Music Group
To further strengthen its creative prowess, Atlantic Music Group has implemented a strategic restructuring that combines the strengths of key functions across its labels, including Atlantic, 300, and Elektra. This centralized approach to artist development services, encompassing areas such as Creative, Legal & Business Affairs, Promotion, and Digital Marketing & Analytics, aims to provide a cohesive and streamlined support system for the group's artists.At the helm of this unified effort is Craig Kallman, who has been elevated to the role of Chief Music Officer. Kallman's wealth of expertise and his commitment to mentoring the next generation of executives will be instrumental in shaping the group's artistic vision and fostering a collaborative environment for its artists.Complementing Kallman's leadership, Zach Friedman and Tony Talamo have been promoted to Chief Operating Officer and General Manager, respectively, bringing their extensive experience in driving operational excellence and strategic growth. Erica Bellarosa's promotion to General Counsel further solidifies the group's commitment to providing comprehensive legal and business affairs support to its artists and partners.Joining the leadership team is Dave Rocco, who has been appointed as President of Creative, overseeing the group's creative strategy, video production, artwork, and advertising. Rocco's proven track record in driving innovative marketing campaigns and fostering artist-label collaborations will be invaluable in propelling AMG's creative vision forward.Embracing a Future of Boundless Opportunities
The transformative changes within Atlantic Music Group signal a bold new era for the iconic label. Under the visionary leadership of Elliot Grainge, AMG is poised to build upon its extraordinary achievements, honor the independent DNA of its labels, and collaborate with artists to pioneer a future filled with boundless opportunities.Grainge's commitment to empowering a world-class team of ambitious innovators and veteran visionaries, combined with the group's unwavering dedication to maximizing the cultural impact and creative expertise of its artists, sets the stage for a new chapter of groundbreaking success. As AMG embarks on this exciting journey, the music industry eagerly awaits the innovative and impactful contributions that will undoubtedly shape the future of the art form.